social media marketing trends 2014 - journalism / media industry / publishing / newspaper
TRANSCRIPT
@SoravJain@SoravJain
@SoravJainMedia in Indian Landscape!
@SoravJainMedia in Indian Landscape!
@SoravJainMedia in Indian Landscape!
@SoravJainMedia in Indian Landscape!
@SoravJainMedia in Indian Landscape! Sour
ce: J
uxt T
OI /
IMAI
@SoravJain
96 Million Users (28% Growth) 217 Minutes Spent by an average visitor
25 - 40 Million UsersListening, One to One#Hashtag Charm 9.1 Minutes spent by average user
50+ Million UsersSEO Value. A blogger’s must have!
20+ Million Users.(58% growth)Professional Glory.18.1 Minutes spent by average user.
1.5 Million Unique visitors. 9.1 Minutes spent by average user.585% Growth. Picture based.
31.5 Million viewers (27% Growth) Data: Comscore, March 2013
36 Million Blog traffic.Thought Leadership.
Presentation, Video & Document Upload.
Location based.
Picture based.For Mobile Users.
Transition Phase of Communication…
@SoravJain
Social Media Life Cycle
Source: @MaheshMurthy
@SoravJainSource: @MaheshMurthy
@SoravJainSource: @MaheshMurthy
@SoravJain
You need to think beyond Broadcasting! Think beyond Sales!
Social Media Marketing
@SoravJain
Social Media For Business
ORMWOM
Marketing
Personal Branding
Social CRM
Interactive Marketing
Customer ServiceResearch 2.0
Crowdsourcing
Public Relations
Online Office
Recruitment & Employer Branding
Get benefitted from user generated contents & intelligence
Effective listening and recommending their products.
Know trends, customer insights, obtain reviews and opinions
Know what your consumers are speaking about you
Set up campaigns to make it go viralSet up campaigns to make it go viral
Engage customers for experiential marketing
24/7 Support and problem solving
Become virtual world popular
@SoravJain
Trends this year!
@SoravJain
1. Facebook Marketing is Getting Dirty!
@SoravJain
Facebook page reach is coming down to 5-10% of the total audience in the community!‘Number of People Talking About Your Page’ will matter more.
10%
11%
7%
15%
20%
8%
12%
@SoravJain
2012 2013 2014
80%
16%
12%
6-8%
Organic Visibility of Your Facebook Post Across Your Fan Base
@SoravJain
Invest in Boost Post
Brands need to invest in boost post in order to make their news reach to maximum audience.
@SoravJain
Watch out how you post!
How you
post?
News - Link
News – Photo –
Link
News – Status –
Link
News – Link – 1.91:1
@SoravJain
It’s a Myth that only Visuals have better reach!
@SoravJain
2. Create Niche Facebook Communities!
@SoravJain
5M page views / month generated from Facebook
Source: Mahesh Murthy
@SoravJain
Newspaper
Women
Youth
Married
Bollywood
Politics
Men
Politics
Sports
Bollywood
Build an Ecosystem of Content Distribution Niche Communities will Benefit More!
@SoravJain
3. Monetizing Facebook Presence
Space for sponsor?
Space for sponsor logo?
Exclusive Tab for an Ad?
•Facebook Offers for Advertisers. •Sponsored Updates - Once a Day!
@SoravJain
4. Invest in Google+, Connect with Google+ Coordinators
• Google+ adds more value to your website’s SEO Value. • Google+ can be built organically, currently!
@SoravJain
5. Brands will consider GIF images! – as they work well on Google+
Tag the names, brand names, use hashtagging and keep the SEO value of Google+ into consideration.
@SoravJain
6. The Missing connect!
If you are aiming to drive traffic from Social Media to your News Channel, You need to aim to drive audience from the real world to
Social World to join your community!
Let stories have a Social Connect, Let Journalists have a Stronger Social Media Personality! Give your Social Presence some space!
@SoravJain
7. Consider LinkedIn Today, Seriously!
LinkedIn Groups, LinkedIn Pulse, LinkedIn Pages has helped in Thought Leadership! Contact LinkedIn India to learn how can you get your brand featured?
@SoravJain
8. Influencer – Journalist - Relationship
Most of the brands across the World will tap in the influence of Celebrities and Twitter personalities!
Make your Journalist’s Twitter profile more prominent.
Let celebrity talk about you!
Engage Twitter celebrities.
Promote Hashtag through them.
@SoravJain
9. Instagram & Pinterest will Grow!
@SoravJain
10. Invest in Visuals & Varieties of Engagements!
Think beyond News!
infographics
Comic Strips
Cartoons
Attractive Images
Quizzes
PollsCrosswords
Tips
Remedies
Guides
Facts
@SoravJain
Increase Curiosity, Ask Questions!
Replace Broadcasting with Crowdsourcing!Crowdsource Ideas & opinions & publish them!
@SoravJain
Be more Responsible..
Are you observing comments?
@SoravJain
Connect with Me..
• Facebook.com/soravjain• Linkedin.com/in/soravjain• Twitter.com/soravjain • 9791134451• [email protected]• www.SoravJain.com• www.soravjain.com/b
ooks
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