social media marketing for musicians

Social Marketingfor Musicians

Presented by:

Danielle MillerMiller Media ManagementMMMSocialMedia.com

Danelle HarveyTygahoney MusicTygahoneymusic.com

TygahoneyMusic.com

TODAY’s AIM

1. Get to know the top social media platforms

2. How to stand out from the crowd and attract a following

3. Market your music by building relationships online

Social Media & Marketing Savvy to Increase Your Fan Base & Income

MMMSocialMedia.com

Source: Statistica.com TygahoneyMusic.comMMMSocialMedia.com

Source: Statistica.com TygahoneyMusic.comMMMSocialMedia.com

Source: Statistica.com TygahoneyMusic.comMMMSocialMedia.com

TygahoneyMusic.comMMMSocialMedia.com

TygahoneyMusic.comMMMSocialMedia.com

TygahoneyMusic.comMMMSocialMedia.com

Networks - Where are your customers? Choose up to 3

Your Profile - Be consistent! Profile picture, description

#Hashtags - Searchable terms for your status updates.

Keywords - Captions, comments, posts, album titles, about description, username.

Attract Your Target Audience

TygahoneyMusic.comMMMSocialMedia.com

Build Relationships & Connect with Audience

Develop Your Artistic Persona - Who are you as an artist?

Communicate your message clearly and consistently:

➔ Authenticity Builds Authority - What is your

speciality?

➔ Confidence - Provide value adding content.

➔ Trust - Be honest. Share your story and mission.

TygahoneyMusic.comMMMSocialMedia.com

Collect Meaningful Information

Emails - Use squeeze pages with incentives (contests, gifts)

Click Throughs - Link back to your website, blog, and store.

Customer Data - Demographics, Psychographics, Contacts

Feedback - Listen and respond to comments and questions.

TygahoneyMusic.comMMMSocialMedia.com

● Know your network

● Consistent communication

● Meaningful materials - E3

● Convert your audience

● Track, analyse & adjust

Key Takeaways:

TygahoneyMusic.comMMMSocialMedia.com

● Don’t force the sale

● Don’t buy followers

● Watch industry leaders

● ALWAYS Respond

● Spread the love

*Handout: Helpful resources and links

Income Streams, Copyright Advice, Music Marketing:

Ways to increase income streams & copyright advice - I will give the first 30 mins of consultations booked for free.

Licensing, Publishing and Music Business Savvy

How to make a savvy business attitude work for your music business

Building profitable relationships online:

Look for Danielle’s business marketing classes in the Edventures UH Maui summer and fall catalogs.