artist training refugee class social media for musicians

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Social Media For Musicians being in a conversation

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Page 1: Artist training refugee class social media for musicians

Social Media For Musiciansbeing in a conversation

Page 2: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

ARTIST TRAINING: REFUGEE CLASS FOR PROFESSIONALS

• You’re new in Berlin and would like to work as an independent musician? You

want to network with peers and industry representatives? Learn more about

Berlin’s free music scene and other exciting topics such as music didactics,

social media strategies, booking, self-presentation and funding.

• For five days, experts will provide you with an overview of self-marketing in the

musical field. How do I best represent myself and my music? How do I fund my

music project? What do I need to realize a concert in Germany? In workshops

and excursions you will get important information about Berlin’s musical

practice.

The project "Artist Training: Refugee Class for Professionals" is a qualification

offer for the integration of fugitive artists at the Berlin Career College - University of

the Arts Berlin.

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Page 3: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

Matthias Krebs

• Matthias Krebs is a research associate at the

Berlin Career College at the Berlin University of

the Arts and is in charge of running the certificate

course DigiMediaL_musik (www.digimedial.udk-

berlin.de) where musicians learn to effectively

use social-media-strategies. His research

focuses on social networks dedicated to music,

social media communications and self-marketing

strategies. Krebs is also the founder and leader

of the DigiEnsemble Berlin

(www.digiensemble.de) an ensemble using

mobile devices as primary musical instrument.

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Page 4: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

Outlook / The Aim of the Course

• Be connectable

• Be able to get involved

• Be responsive

• Be adressable

• Be bookable

• Be visual

• Be audible

• …

• Be in a conversation!

That does not mean to be always on.

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Page 5: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

Agenda

• In the first part of this very short workshop I want

to discuss some of the most frequent social media

platforms.

• The main idea is to join all the experiences of

us and to find ways for effective

communication to partners and listeners

• In the second part I want to show you some way

of getting a kind of website for your musical

projects or as an artist website to get a web-based

business card.

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Page 6: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

Keep In Touch: Online and Offline #interconnected

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Page 7: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

FIRST PARTSocial Media

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Page 8: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

Professionals

Being a Spot in a Network of Experts and Enthusiasts

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Page 9: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

Top 10 Social Media Sites For Musicians To Focus On

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Page 10: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

Social Media Marketing is like a rock band: when it is matching – it is grooving.

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Page 11: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

Make it easy – use your mobile

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Page 12: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

Instagram

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Page 13: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

YouTube

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Page 14: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

SoundCloud

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Page 15: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

Twitter

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Page 16: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

Facebook Groups

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Page 17: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

Doing social media is being in relationship with humans not with devices!

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Page 18: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

SECOND PARTWebsite

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Page 19: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

Easy and free

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www.about.me www.branded.me

www.wix.com

www.jimdo.com

Page 20: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

Demos

• https://about.me/matthiaskrebs

• https://branded.me/matthiaskrebs

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Page 21: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

Attention

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Page 22: Artist training refugee class social media for musicians

Matthias Krebs | Artist Training Refugee Class for Professionals

Thank you for listening.

Our Websites

• http://www.digimedial.udk-berlin.de

• http://www.blog.digimedial.de

• http://facebook.com/digimedial

• http://twitter.com/digimedial

• http://slideshare.net/digimedial

Matthias Krebs

Leitung DigiMediaL_musik

[email protected]

I hope this workshop is helping you to get connected

and involved into many successful projects.