social media marketing by the numbers

Social Media by the Numbers

Cold hard facts of why you need a social marketing campaign.

78%of 26,486 say consumer recommendations are the most credible form of advertising

according to a global Nielsen survey

3XOnline social network users were three times more likely to trust their peers’ opinions over advertising when making purchase decisions.

JupiterResearch, March 2007

84%said they would trust user reviews over a critic

Marketing Sherpa, July 2007

62%named Web sites with user reviews as their top choice, even beating out a knowledgeable friend (59%) when asked what source they would be “very likely” to consult before making a decision about their entertainment options

Marketing Sherpa, July 2007

64%of consumers reported wanting to see user ratings and reviews

Forrester, 2008

71%of online shoppers read reviews

Forrester, 2008

78%of consumers trust the advice of other consumers

Nielsen “Trust in Advertisin Study” 2007

84%of marketers agree that building customer trust will become marketing’s primary objective

1to1 Media survey of the 1to1 Xchange panel, April, 2008

82%of marketers agree that collaboration with customers will prevail over marketing

1to1 Media survey of the 1to1 Xchange panel, April, 2008

42%of consumers said they prefer being able to find the answers they need online on their own

Harris Interactive, May 2007

2xThe share of traffic to question-and-answer Web sites has more than doubled from 2007 to 2008

Hitwise 2008

25,300,000

Number of visitors to Yahoo Answers in February

comScore Media Metrix, March 2008

210,806,000

Number of blogs online. We will get yours noticed.

cffm.umn.edu

#1Social Networks are the most popular sites for the coveted 18-24 year old age group. Thats right, social networks beat search engines, web based email and most surprisingly porn.

Time 2008

73%of online users have read a blog.

36%of consumers think higher of a company if they have their own blog

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