social media management cutting through the cluter
Post on 21-Nov-2014
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Social Media ManagementCutting through the clutter
Reynolds Center for Business Journalism
Twitter:@BizJournalism
facebook.com/BizJournalism
Robin J. Phillips@RobinJP
+ It’s ok, we’re all overwhelmed ..
You are not alone
You have more power than you think
Giving up is not a good idea
Several (free) tools can be useful for filtering social media
Set goals, schedule time for your social media
What you want and get out of social media is very personal
You will never see it all .. and that’s OK
+Who says journalists don’t like clutter?
+Social Media clutter
+
+ Set some goals
Increase number of followers.
Increase impact – number of retweets, interaction, story ideas generated.
Increase fan/friend count.
Track analytics to understand interaction, activity on your page.
Set a goal for number of uploads a month.
Increase number of views on your videos by integrating with rest of SM network.
Make sure your key contacts on your beat are also LinkedIn contacts.
Find discussions that are most relevant to your beat and take part.
+Let go of feeling overwhelmed
+ Is your media managing you?
Email overload
No time to Tweet
Too much to read
Is this worthwhile?
Cut into personal time
Too much clutter
Twitter, FB, etc.
Feels like a chore
• Mailbox zero• Schedule it• Readers, RSS• Goals, analytics• Schedule ahead• Curate, thin the herd• Find your style• It’s a relationship
Problem Possible solution
+Lists, hashtags, advanced search
+BizJournalists list
+Never go to a conference again
+Twitter advanced search
+
Let go of some things
+
Be stingy with your attention
+Right tool for the job
+
+
+ Mobile toolsHootsuite
+Tweetdeck mobile
+Seesmic mobile
+Find your own balance
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