social media 303 for journalists: cutting through the clutter
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Social Media 303 for Journalists: Cutting through the Clutter. This was part of a Social Media series for journalists presented by Robin J Phillips, Web managing editor of BusinessJournalism.org. The series was presented over three days for the Reynolds Center for Business Journalism.TRANSCRIPT
Social Media 303Cutting through the clutter
Reynolds Center for Business Journalism
Twitter:@BizJournalism
facebook.com/BizJournalism
Robin J. Phillips@RobinJP
What you will learn.. That you are not alone
You have more power than you think
Giving up is not a good idea
Several (free) tools can be useful for filtering social media
How to set goals, schedule time for your social media
What you want and get out of social media is very personal
You will never see it all .. and that’s OK
Who says journalists don’t like clutter?
Social Media clutter
Set some goals
Increase number of followers.
Increase impact – number of retweets, interaction, story ideas generated.
Increase fan/friend count.
Track analytics to understand interaction, activity on your page.
Set a goal for number of uploads a month.
Increase number of views on your videos by integrating with rest of SM network.
Make sure your key contacts on your beat are also LinkedIn contacts.
Find discussions that are most relevant to your beat and take part.
“Instead of meeting for a cup of coffee, I shoot the breeze with some PR folks/sources on Twitter.”
Story ideas | breaking news | beat checks | brand development
“I tweet and retweet high-value news and analysis on the economy, sustainability and urban issues.”
Promote blogs, columns | new trip wire | appreciate the speed
“Twitter is only as good as the people who are on it.”
Immediate | concise | different form of writing | good multimedia tool
Let go of feeling overwhelmed
Is your media managing you?
• Email overload• No time to Tweet• Too much to read• Is this worthwhile?• Cut into personal time• Too much clutter• Twitter, FB, etc.• Feels like a chore
• Mailbox zero• Schedule it• Readers, RSS• Goals, analytics• Schedule ahead• Curate, thin the herd• Find your style• It’s a relationship
ProblemProblem Possible solutionPossible solution
Lists and hashtags
BizJournalists list
Narrow the field
Filter with hashtags
Hashtags were developed to create groupings on Twitter.
Official, unofficial, conflicting #hashtags
Let go of some things
Be stingy with your attention
Right tool for the job
Source: Twitter
keyword/ hashtag
#Madoff
Sidebars
Mobile tools
Find your own balance