social media is push and pull and that's why you need a verbal identity l
Post on 11-Nov-2014
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Chris West T: @VerbID www.verbalidentity.co.uk
It’s all about new media. And old media.
Social Media just changed how a Consumer chooses a product and brand
Chris West T: @VerbID www.verbalidentity.co.uk
Web 1.0
“Push” communications
Chris West T: @VerbID www.verbalidentity.co.uk
Web 2.0
Push and Pull
HBR: Dec 2010
HBR: Dec 2010
Chris West T: @VerbID www.verbalidentity.co.uk
From now on, brands are in a conversation with consumers...
...whether they like it or not.
But not everyone is equally engaged with a brand.
Different layers, different messages.
Chris West T: @VerbID www.verbalidentity.co.uk
Verbal Identity isn’t just the strategy behind the conversations you’re in.
Chris West T: @VerbID www.verbalidentity.co.uk
Verbal Identity isn’t just the strategy behind the conversations you’re in.
It’s also the strategy behind the conversations your customers are in.
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