MBA – Sec-A Presented By

Devanshu Betal

Verbal and Non-Verbal Communication

What Is Communication?

The word communication has originated from a Latin word “Communes” which means something common.

Communication is a process of exchanging information, ideas, thoughts, feeling and emotions through speech signals, writing or behavior. In communication process, a sender encodes a message and then using a medium and send it to appropriate feedback using a medium.

Importance of communication

Express thought, ideas and feelingsCreating awarenessTo fulfill a goalAvoid isolatedHighlight issuesProcess, developmentEducating the masses etc.

ADVANTAGES OF VERBAL COMMUNICATION

More personal and informal Makes immediate impact Provides opportunity for interaction and

feedback Help us correct ourselves (our messages

according to the feedback and non-verbal cues from the listener)

It is fastest and less expensive

DISADVANTAGES OF VERBAL COMMUNICATION

It can be quickly forgotten. A word once uttered cannot be taken back There is no legal evidence of oral

communication Impact may be short lived Very difficult to be conscious of our body

language.

Easy presentation Help to illiterate people Help to handicapped people Attractive presentation Reducing wastage of time Quick expression of message

ADVANTAGES OF NON-VERBAL COMMUNICATION

Costly Lack of formality Difficult to understand Long conversations are not possible Multi-channel

DISADVANTAGES OF NON-VERBAL COMMUNICATION