social media is about relationships, its about time you learn to build them | socon13

Erin Everhart Director of Digital Marketing

352 Media Group

Social Media

is About Relationships;

It’s About Time You

Learn to Build Them

Relationships Require A Lot

of Work Twitter: @erinever

So who is

this chick?

Twitter: @erinever

How Do You Feel When I

Say Relationship

Building?

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Probably Like This

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How These Techniques Will Make

You Feel Twitter: @erinever

How To Build

The Best Relationships Out of Anyone

Ever

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Too Bad

Everyone Already

Knows That Twitter: @erinever

What Do You Want Out of a Relationship?

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You Would Never Do

This

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Hi! I’m Erin. Marry Me?

So Why Do

This?

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Hi! I’m Erin. Gimme yo’ likes.

Do Real

Company Stuff

via @wilreynolds

Twitter: @erinever

Real

Company. Not Real

Stuff.

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Real

Company. Just Plain

Stupid Stuff.

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I just don’t even know what this is

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It Started

Off Innocent Enough

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But then it

just got bad. So, so

bad.

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Arguing

With People Probably

Isn’t A Good Idea

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What Would

You Have Done

Differently?

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Guest

Blogging

It works. For real.

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You’re Not

Fooling Anyone

Home Slice

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Searching

for Sources: The Old

Way Twitter: @erinever

Lame

Twitter: @erinever

Who are the

people behind the website?

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Searching

for Sources: The New

Way

LinkedIn

Twitter: @erinever

Searching

for Sources: The New

Way

LinkedIn

Twitter: @erinever

An email to info@domain.com will rarely get a reply. Find the company on LinkedIn, search for employees to find a name.

Searching

for Sources: The New

Way

Twitter

Twitter: @erinever

Searching

for Sources: The New

Way

Twitter

Twitter: @erinever

Listorious Follerwonk Twellow ExecTweets TweetFind Tweepi TweepML LocaFollow ChirpCity Nearby Tweets Advanced Search

Searching

for Sources: The New

Way

Pinterest

Twitter: @erinever

Searching

for Sources: The New

Way

Pinterest

Twitter: @erinever

•  Most Sources, but

not all relevant Boards •  Money, but not

always People •  Gold, but only a

little

Pins

Other

Money Keywords

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•  Blog •  Blogger •  Editor •  Blog owner •  Journalist •  Editor •  Content specialist •  Marketer

Find The

Influencers

Twitter: @erinever

Find The

Influencers

Followerwonk

Twitter: @erinever

Find The

Influencers

Followerwonk

Twitter: @erinever

Use What You Got

Followerwonk

Twitter: @erinever

Use What You Got

Followerwonk

Twitter: @erinever

Use What You Got

Followerwonk

Twitter: @erinever

Use What You Got

Followerwonk

Twitter: @erinever

But No One

Likes Me

Followerwonk

Twitter: @erinever

But No One

Likes Me

Followerwonk

Twitter: @erinever

DO THIS WITH

YOUR COMPETITORS

Contacting

People

Twitter: @erinever

You should

do your homework.

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You should

interact with them.

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But don’t

creep people out.

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First, Use

Twitter

Twitter: @erinever

Follow Them Tweet To Them •  Hey Sarah. Erin here.

Found your blog & love it! Great post on why turkey bacon rocks. Would love to chat about an idea. Can we email?

Name + Twitter

If You Must

Email…

Twitter: @erinever

Make It Noticeable

•  Hi Erin! Make It Short •  Facebook Message

Use The Right Email •  Agency email? •  Client email? •  Gmail?

That is real

company stuff

via @wilreynolds

Twitter: @erinever

Show You

Care… Like Really Really Care

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Show You

Care… Like Really Really Care

Twitter: @erinever

Ask

People Stuff

Twitter: @erinever

Ask

People Stuff

Twitter: @erinever

Give

People Things

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Be A

Resource

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Lend a Hand

Twitter: @erinever

Lend a Hand

Marriot

Twitter: @erinever

Have a

Personality

Twitter: @erinever

Have a

Personality

Twitter: @erinever

Have a

Personality

Twitter: @erinever

April in Paris •  2.73 million impressions •  620K+ Twitter impressions •  338 social actions (Tweets, videos, photos)

•  10.27 million impressions •  570K+ Twitter impressions •  370 social actions

•  1.17 million impressions •  1.94 million Twitter impressions •  600+ social actions

Blogger

Outreach Tours

Twitter: @erinever

Diamond Life

Taste Tour

Blogger

Outreach Tours

Twitter: @erinever

15 mom bloggers in Tampa Bay Content shared to 10K+ socially

15% 20% Social mentions Traffic

Capture

Euphoria

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The Most Important

Thing?

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MAINTAIN THE RELATIONSHIP!

What You

Can Expect

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Photo

Credits

http://teenagefilm.com/wp-content/uploads/2011/07/Picture-172-e1311631744382.png http://prettynameless.com/2011/04/29/kissing-girls/ http://www.flickr.com/photos/pen/galleries/72157622497055328/ http://cdn2.mademan.com/wp-content/uploads/2011/10/vintage-gangster.jpg http://cuteoverload.com/2011/01/01/top-ten-photos-of-2010/ http://www.copyblogger.com/dont-spam-your-mom/ http://www.dailyhaha.com/_pics/pissed_off_wet_cat.htm http://purduecco.files.wordpress.com/2012/03/interview-follow-up-call-me-maybe.jpg h"p://www.washingtonpost.com/2012/03/02/gIQAasqrmR_photo.html   h"p://aeryssports.com/aaron-­‐miles-­‐fastball/files/2012/09/Le-­‐Sigh.jpg   h"p://www.ifood.tv/blog/how-­‐to-­‐incubate-­‐chicken-­‐eggs    h"p://startupplays.com/blog/wp-­‐content/uploads/2011/12/giveaway.jpg    h"p://www.seomoz.org/blog/the-­‐real-­‐benefits-­‐of-­‐guest-­‐blogging    h"p://www.midgetmanofsteel.com/2010/11/anM-­‐semiMc-­‐sudoku.html    h"p://pichowyoufeel.com/wp-­‐content/uploads/2012/08/Im-­‐Listening-­‐Willy-­‐Wonka.jpg   h"p://www.amazon.com/Pinocchio-­‐Two-­‐Disc-­‐Anniversary-­‐PlaMnum-­‐EdiMon/dp/B001ILFUDM   h"p://nerdbastards.com/2012/09/27/new-­‐video-­‐reveals-­‐man-­‐behind-­‐bowies-­‐balls-­‐in-­‐labyrinth/   h"p://wehearMt.com/entry/10478945

More

Traffic Like It’s Your Job

FYI: It is your job.

Twitter: @erinever

1,078%

Non-branded

165%

Branded

More

Leads Like It’s Your Job

That’s your job, too.

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215%

Conversions

More

Revenue Like a Boss

Yup, still your job.

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103%

Valentine’s Day Revenue

87%

Mother’s Day Revenue

 Relationships

are an Investment. They have To

Incubate Before You See Any Results.

Twitter: @erinever

Aren’t You

Feeling Better

Already?

Twitter: @erinever

Thank You!

Erin Everhart eeverhart@352media.com @erinever, @352media www.352media.com