social media in the army

SOCIAL MEDIA & Policy

Matuvu.nu

Tuesday 5 October 2010

I’m InE

33, classic, pop, chocoladebread,

culture, photographer, last

minute, Gent, no fixed line, mobile

number in Belgium + Tel Aviv, 3G, wordwide

wifi, online via Skype, Facebook,

Twitter, GoWalla,

ine@matuvu.nu, kask, friends in Gent, Brussel, Tel Aviv, Brazil. works on the road, clients in Belgium,

webdesigner, matuvu.nu,

monuments.nu, nomadz.nu

Tuesday 5 October 2010

★ is connected. doesn’t have a problem with borders.

★ has a link with the biggest library in the world (the internet) and knows how to ‘seek’ rather than to ‘know’

★ has a lot of info on different stuff, and wants communication / dialogue

★ has a network of people, friends, ‘mates’ and explores via his network

★ uses the internet and social media to obtain/maintain this dialogue

SOCIAL CITIZEN

Tuesday 5 October 2010

SOCIAL MEDIA?

★ Did you know that it took television 13 years to reach 50 million people? It took Facebook 2 years

Tuesday 5 October 2010

BEFORE

★ Simple broadcasting

Tuesday 5 October 2010

ONE WAY

Tuesday 5 October 2010

2 way

Tuesday 5 October 2010

NOW

★ Ripple Effect★ In the digital ‘social’

medium the ripple has a huge potential.

Tuesday 5 October 2010

EXPONENTIONAL

★ 1 creator

★ 10 reactors

★ 100 lurkers

★ 1000 strangers

Tuesday 5 October 2010

SOCIALMEDIASTARFISH

★ Facebook

★ Flickr

★ YouTube

★ Del.icio.us

Tuesday 5 October 2010

MOBILE

★ 3G★ Wifi★ GoWalla /

Tuesday 5 October 2010

CONVERSATIONS ARE HAPPENING, WHETHER

YOU PARTICIPATE OR NOT

Tuesday 5 October 2010

SO SHARE YOUR STORY, AND

COMMUNICATE WITH THE WORLD

Tuesday 5 October 2010

SOCIAL MEDIA USE IT AS A STRATEGY

Tuesday 5 October 2010

WEBSITE

★ Blogs, videos, podcasts, photos, comments, forums, rss, status, news, stories

★ Add your social mediaprofiles like Facebook, Twitter, YouTube, your blogs, on your site

Tuesday 5 October 2010

WEBSITE

★ Blogs, videos, podcasts, photos, comments, forums, rss, status, news, stories

★ Add your social mediaprofiles like Facebook, Twitter, YouTube, your blogs, on your site

Tuesday 5 October 2010

Blogs

★ Local

★ Open

★ Own network

★ Influential

Tuesday 5 October 2010

SOCIAL NETWORKS★ Facebook, Hives, Netlog,...

★ Biggest network

★ Usually closed

★ Opportunities: Community building

★ How: Fan Page on Facebook

Tuesday 5 October 2010

Microblogging★ Twitter

★ Open

★ Assymetrical

★ Opportunities: Use as a way to communicate with the world

★ Use: Fast information to share. Think crisis info, or short communication

Tuesday 5 October 2010

GAME

★ Sweden made this great recruiting game, reflecting what they stand for.

Tuesday 5 October 2010

GAME

★ Sweden made this great recruiting game, reflecting what they stand for.

Tuesday 5 October 2010

Forums

★ Not dead

★ Closed

★ Very specific

Tuesday 5 October 2010

SharingNetworks

★ YouTube, Flickr, Vimeo, Slideshare

★ Open

★ Sharing + commenting

★ Has a community!

Tuesday 5 October 2010

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Tuesday 5 October 2010

SOCIAL MEDIA A STRATEGY

How to start

Tuesday 5 October 2010

STEPS★ Think of a good

strategy

★ Find the right people

★ Engage your soldiers

★ Monitor + Build relations + Communicate

★ Build communities

Tuesday 5 October 2010

STRATEGY

★ Don’t start just like that

★ But be flexible and accept to change course during the project

Tuesday 5 October 2010

PEOPLE

★ Find the right people

★ Don’t have your IT people handle the community

Tuesday 5 October 2010

ENGAGE

★ Engage your people to participate in the right way.

★ Build a policy

★ Teach them

Tuesday 5 October 2010

MONITOR

★ Monitor your brand.

★ Check what people say on you online

★ Use guidelines on how to react

Tuesday 5 October 2010

+COMMUNICATE

★ Create a Speaker’s Corner

★ Offer something meaningful

★ Don’t be an island

★ Self criticism and evaluation is a must

★ Stimulate users input

★ Communicate as a person

Tuesday 5 October 2010

COMMUNITIES★ Use the right spot for

the right communityFacebook is different from an internal forum

★ Engage!

★ Accept that you can’t control. But you can engage in negative content

Tuesday 5 October 2010

BUT ACT WITH CARE

Tuesday 5 October 2010

INSIDE

Tuesday 5 October 2010

★ “A digital camera is a common possession among soldiers. Where once photographing war was the province of photojournalists, now the soldiers themselves are all photographers -- recording their war, their fun, their observations of what they find picturesque, their atrocities -- and swapping images among themselves and e-mailing them around the globe.”

Regarding the torture of others, Susan Sontag http://www.nytimes.com/2004/05/23/magazine/23PRISONS.html?pagewanted=1

Tuesday 5 October 2010

★ “[T]hey just brought a CART full of boxes w/transplant parts in them. Not good not good. #fthood Ok we just saw a soldier on a stretcher w/2 armed guards walking by He didnt look like he was in great condition.Maj Malik A Hassan. He shouldn’t have died. He should be in the worst suffering of his life. It’s too fair for him to just die. Bastard! A FUCKING MAJOR? Are you kidding me? A MAJ! For those of ut hat don’t know, Army MAJ have pretty serious rank. Dick Someone just started shooting in Commanche 4 which is on post housing. What are these people thinking?!? The poor guy that got shot in the balls http://twitpic.com/oejh5”

Regarding the torture of others, Susan Sontag http://www.nytimes.com/2004/05/23/magazine/23PRISONS.html?pagewanted=1

Tuesday 5 October 2010

TRAIN YOUR SOLDIERS★ What you say online

doesn’t stay online

★ Would your mother blush?

★ Don’t trust your friend (even your partner)

★ Don’t give out locations

★ Use the privacy settings of social software

Tuesday 5 October 2010

TRAIN YOUR SOLDIERS★ Don’t give out personal

information too easily. Always think twice before you handover info.

★ Don’t reply to spam!

★ Secured websites only for payments

★ Be aware of public wireless sites

Tuesday 5 October 2010

TRAIN YOUR SOLDIERS

★ Use the privacy settings of social software

Tuesday 5 October 2010

PROVIDE GUIDELINES★ http://www.slideshare.net/USArmySocialMedia/

socialmediaconsiderationsforcommanders-100518073844phpapp02

★ http://www.slideshare.net/USArmySocialMedia/opsecforfamilies-100328142653phpapp02

Tuesday 5 October 2010

OUTSIDE

Tuesday 5 October 2010

★ “I don’t mind the firing, I am willing to let parliament decide if the trip to NY was justified or not, but it is the lying about having made the phone call that has me angry.”

Tuesday 5 October 2010

FOLLOW UP★ “The Internet is the first

thing that humanity has built that humanity doesn’t understand, the largest experiment in anarchy that we have ever had.” “Companies don’t control the conversation any more” Rupert Murdoch

★ Accept that people will not always write nice stuff

★ Make sure guidelines how to react on stuff

Tuesday 5 October 2010

FOLLOW UP

★ Make sure guidelines how to react on stuff

Tuesday 5 October 2010

FOLLOW UP

★ Make sure guidelines how to react on stuff

Tuesday 5 October 2010

QUESTIOnS?!

★ Shoot!

Tuesday 5 October 2010

SUCCESS!

Tuesday 5 October 2010

★ http://www.defense.gov/NEWS/DTM%2009-026.pdf★ http://www.slideshare.net/USArmySocialMedia/

socialmediaconsiderationsforcommanders-100518073844phpapp02★ http://www.slideshare.net/USArmySocialMedia/opsecforfamilies-100328142653phpapp02★ http://www.slideshare.net/lindykyzer/harnessing-the-power-of-a-1-million-organization★ http://www.slideshare.net/USArmySocialMedia/social-media-presentation-4791064★ http://www.slideshare.net/lindykyzer/army-social-media-best-practices-1310★ http://www.slideshare.net/DepartmentofDefense/army-social-media-presentation★ http://www.slideshare.net/amymengel/navigating-the-social-media-minefield★ http://www.webinknow.com/2009/01/us-air-force-web-posting-response-assessment.html★ http://www.slideshare.net/USArmySocialMedia/mayfield-research-paper-final★ http://www.slideshare.net/USNavySocialMedia/us-navy-safe-and-effective-use-of-social-media★ http://www.slideshare.net/Talking_Heads/talking-heads-social-media-forum-2010

SOME RESOURCES

Tuesday 5 October 2010

★ Ine Dehandschutter★ ine@matuvu.nu★ www.matuvu.nu★ www.linkedin.com/in/matuvu

Read you soon!

Images: American Army / Ine Dehandschutter

Feel free to contact me

Tuesday 5 October 2010