social media in hungary 2014 (babelcamp 2014.)

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How much social media is necessary in a country, where a successful social network was already working two years before Facebook started? How open are the Hungarians to international social channels? What success stories and local specialties or tricks are in a country, where there is already the ‘Facebook tax’?

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BabelCamp  2014 Mariann  Forgács  

Be  Social    

Online  marke4ng  specialist,  consultant  Be  Social  co-­‐founder  and  owner  Be  Social  employees:  19  

Mariann  Forgács  –  CEO,  Be  Social

•  more  than  200  partners  •  16  millions  total  likes  •  more  than  1200  advert  campaigns  in  the  last  4  years  •  successful  projects  in  5  countries  •  more  than  1500  Facebook  applica4ons  •  5000  daily  readers  on  our  official  business  blogs  

Internet  penetra@on  in  Hungary  

72%  

Internet  penetra@on  in  Hungary  

48  %  4,800,000  

Ac@ve  mobile  subscip@ons  in  Hungary  

11,580,000  

Iwiw  (2002-­‐2014)

Iwiw  (2002-­‐2014)

Iwiw  (2002-­‐2014)

2010!

Social  media  sites  in  Hungary  

Facebook  –  Extreme  Silver

Facebook  –  Túró  Rudi

Facebook  –  Norbi  Update

Tibi  atya  (Father  Tibi  J  )

543k  fans  

From  Facebook  to  reality

The  others…

Google  +

Source:  socialbakers.com  

NoSalty

Case  study  –  Nagyi  @tka  (Goodmills)

Case  study  –  Nagyi  @tka  posts

Case  study  –  Borsodi

Case  study  –  Borsodi

Case  study  –  Borsodi  –  Open  Air  campaign

One  more  thing  -­‐  Adver@sement  Tax

20  %  over  8000  EUR  

Thank  you!

Mariann  Forgacs  forgacs.mariann@besocial.hu  facebook.com/besocial.hu  

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