social media in emergencies: accountability and risk management

08.04.2023 1Social Media for Good – www.sm4good.com

Accountability and risk management

Photo: Blue Square Think on Flickr

#sm4res

Photo: Norwegian Red Cross

Source: Scr47cy on Flickr

Are staff a reputational risk or a public communications asset?

Photo: Glenna Gordon

Avoid pictures like this!

This is how you do it!

Find out which rules exist

Photo: Jigmi

Rules should help staff share their passion

Key points for personal social media use in the field

Be passionate Think of CNN, your mom, your boss Can this get someone into trouble? Be careful with photos. Always ask

for permission!

Video call with: Philippe Marc Stoll, ICRCpstoll@icrc.orgTwitter: @philippestoll

Exercise

People talk badly about your National Society online. What do you do about it?

One of your volunteers has said something unfortunate on his personal account or on the NS account. What do you do about it?

Thank you!

Timo LügeSocial Media for Goodwww.sm4good.comtimo.luege@gmail.comTwitter: @timolue

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