social media in emergencies: accountability and risk management
DESCRIPTION
How to encourage staff to use social media responsibly. Presentation given during the "Social Media and Resilience Workshop" in Bangkok, Thailand in July 2013.TRANSCRIPT
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08.04.2023 1Social Media for Good – www.sm4good.com
Accountability and risk management
Photo: Blue Square Think on Flickr
#sm4res
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Source: Scr47cy on Flickr
Are staff a reputational risk or a public communications asset?
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08.04.2023 4Social Media for Good – www.sm4good.com
Photo: Glenna Gordon
Avoid pictures like this!
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08.04.2023 5Social Media for Good – www.sm4good.com
This is how you do it!
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08.04.2023 6Social Media for Good – www.sm4good.com
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08.04.2023 7Social Media for Good – www.sm4good.com
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08.04.2023 8Social Media for Good – www.sm4good.com
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08.04.2023 9Social Media for Good – www.sm4good.com
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08.04.2023 10Social Media for Good – www.sm4good.com
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Find out which rules exist
Photo: Jigmi
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Rules should help staff share their passion
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Key points for personal social media use in the field
Be passionate Think of CNN, your mom, your boss Can this get someone into trouble? Be careful with photos. Always ask
for permission!
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Video call with: Philippe Marc Stoll, [email protected]: @philippestoll
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08.04.2023 15Social Media for Good – www.sm4good.com
Exercise
People talk badly about your National Society online. What do you do about it?
One of your volunteers has said something unfortunate on his personal account or on the NS account. What do you do about it?
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Thank you!
Timo LügeSocial Media for [email protected]: @timolue