social media for time-strapped entrepreneurs
Post on 14-Jul-2015
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Social Media For Entrepreneurs • @eskimon • 1 We Are Social
SOCIAL MEDIA
SIMON KEMP • WE ARE SOCIAL • JANUARY 2015
BUILDING SUCCESS IN JUST 10 MINUTES PER DAY
we are social
FOR THE TIME-STRAPPED!ENTREPRENEUR!
Social Media For Entrepreneurs • @eskimon • 2 We Are Social
SIMON KEMP @eskimon
Social Media For Entrepreneurs • @eskimon • 4 We Are Social
SOCIAL FOR ENTREPRENEURS
WHAT IS SOCIAL REALLY ALL ABOUT? WHY IS SOCIAL RELEVANT TO ME? WHO SHOULD I BE ENGAGING?
HOW CAN I MAKE BEST USE OF SOCIAL? WHERE & WHEN SHOULD I BE POSTING?
WHAT SHOULD I DO TO GET STARTED? WHERE CAN I GET MORE (FREE) HELP?
Social Media For Entrepreneurs • @eskimon • 5 We Are Social
WHAT?
Social Media For Entrepreneurs • @eskimon • 6 We Are Social
AS A TERM, ‘SOCIAL MEDIA’ IS MISLEADING
Social Media For Entrepreneurs • @eskimon • 7 We Are Social
WE’RE GETTING TOO HUNG-UP ON THE ‘MEDIA’, AND MISSING THE SOCIAL MAGIC
Social Media For Entrepreneurs • @eskimon • 8 We Are Social
THE BEST SOCIAL ACTIVITIES FOCUS ON INTERACTION BEFORE EXTENDING REACH
Social Media For Entrepreneurs • @eskimon • 9 We Are Social
COUNT THE IMPRESSED, NOT THE IMPRESSIONS
Social Media For Entrepreneurs • @eskimon • 10 We Are Social
THIS EVENING WE’RE GOING TO EXPLORE WAYS TO MAXIMISE SOCIAL ENGAGEMENT
Social Media For Entrepreneurs • @eskimon • 11 We Are Social
BUT WHY WOULD THAT BE RELEVANT TO YOU AS AN ENTREPRENEUR IN THE FIRST PLACE?
Social Media For Entrepreneurs • @eskimon • 12 We Are Social
WHY?
We Are Social @wearesocialsg • 13
GLOBAL DIGITAL SNAPSHOT
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS
UNIQUE MOBILE USERS
ACTIVE MOBILE SOCIAL ACCOUNTS
FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
• Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence
7.21
JAN 2015
URBANISATION: 53%
BILLION 3.10
PENETRATION: 42%
BILLION 2.08
PENETRATION: 29%
BILLION 3.65
PENETRATION: 51%
BILLION 1.69
PENETRATION: 23%
BILLION
Social Media For Entrepreneurs • @eskimon • 14 We Are Social
SOCIAL IS THE ONLY PRACTICAL WAY FOR US TO CONVERSE AND ENGAGE AT SCALE
Social Media For Entrepreneurs • @eskimon • 15 We Are Social
NB: ENGAGEMENT IS WHEN OTHER PEOPLE CARE, NOT JUST WHEN THEY’RE AWARE
Social Media For Entrepreneurs • @eskimon • 16 We Are Social
SO HOW CAN YOU START MAKING (BETTER) USE OF SOCIAL’S HUGE POTENTIAL?
Social Media For Entrepreneurs • @eskimon • 17 We Are Social
EFFECTIVENESS: DOING THE RIGHT THINGS EFFICIENCY: DOING THOSE THINGS RIGHT
!!
Social Media For Entrepreneurs • @eskimon • 18 We Are Social
A: DOING THE RIGHT THINGS
Social Media For Entrepreneurs • @eskimon • 19 We Are Social
“BECAUSE EVERYONE ELSE IS DOING IT” IS NOT A VALID REASON TO DO SOCIAL
Social Media For Entrepreneurs • @eskimon • 20 We Are Social
KNOW WHY YOU’RE DOING IT – AND WHAT YOU HOPE TO ACHIEVE – BEFORE YOU START
Social Media For Entrepreneurs • @eskimon • 21 We Are Social
WHO?
Social Media For Entrepreneurs • @eskimon • 22 We Are Social
IN ORDER TO SUCCEED, YOU FIRST NEED TO KNOW WHAT SUCCESS LOOKS LIKE
Social Media For Entrepreneurs • @eskimon • 23 We Are Social
WHAT CHALLENGES OR OPPORTUNITIES ARE YOU HOPING TO ADDRESS?
Social Media For Entrepreneurs • @eskimon • 24 We Are Social
WHO DO YOU NEED TO ENGAGE IN ORDER TO ADDRESS THEM?
Social Media For Entrepreneurs • @eskimon • 25 We Are Social
HOW DO THEIR BELIEFS OR ATTITUDES NEED TO CHANGE FOR YOU TO SUCCEED?
Social Media For Entrepreneurs • @eskimon • 26 We Are Social
START WITH WHAT YOU WANT PEOPLE TO UNDERSTAND – NOT WHAT YOU WILL SAY
Social Media For Entrepreneurs • @eskimon • 27 We Are Social
USE SOCIAL TO SHARE THINGS THAT CAN BUILD THAT UNDERSTANDING OVER TIME
Social Media For Entrepreneurs • @eskimon • 28 We Are Social
HOW? PART 1
Social Media For Entrepreneurs • @eskimon • 29 We Are Social
DO YOU REALLY UNDERSTAND WHAT YOUR AUDIENCES THINK OR BELIEVE?
Social Media For Entrepreneurs • @eskimon • 30 We Are Social
WHAT’S THE BEST WAY TO UNDERSTAND WHAT SOMEONE THINKS OR BELIEVES?
Social Media For Entrepreneurs • @eskimon • 31 We Are Social
SUCCESSFUL CONVERSATIONS ARE MORE ABOUT LISTENING THAN ABOUT TALKING
Social Media For Entrepreneurs • @eskimon • 32 We Are Social
SOCIAL LISTENING ALLOWS US TO UNDERSTAND AUDIENCES AT SCALE
Social Media For Entrepreneurs • @eskimon • 33 We Are Social
WHAT’S MORE, WE CAN LISTEN WHEREVER AND WHENEVER WE WANT OR NEED TO
Social Media For Entrepreneurs • @eskimon • 34 We Are Social
EVEN THE MOST TIME-STRAPPED ENTREPRENEUR CAN FIND 5 MINUTES…
Social Media For Entrepreneurs • @eskimon • 35 We Are Social
TO DO #1: CREATE TWITTER LISTS FOR KEY PEOPLE: CUSTOMERS, INFLUENCERS, ETC.
Social Media For Entrepreneurs • @eskimon • 36 We Are Social
GOOGLE ‘CREATE A TWITTER LIST’ TO LEARN HOW TO DO THIS; IT’LL TAKE YOU 3 MINUTES
Social Media For Entrepreneurs • @eskimon • 37 We Are Social
TO DO #2: USE FREE LISTENING TOOLS TO DIG DEEPER INTO PUBLIC CONVERSATIONS
Social Media For Entrepreneurs • @eskimon • 38 We Are Social
DOWNLOAD WE ARE SOCIAL’S FREE LISTEN, LEARN, EARN GUIDE FOR FULL DETAILS
CLICK !HERE TO !
DOWNLOAD !
Social Media For Entrepreneurs • @eskimon • 39 We Are Social
ESSENTIAL TIP #1: USE SOCIAL TO LISTEN MORE THAN YOU USE IT FOR PROMOTION
Social Media For Entrepreneurs • @eskimon • 40 We Are Social
HOW? PART 2
Social Media For Entrepreneurs • @eskimon • 41 We Are Social
THE BEST MARKETING IS ALWAYS BASED ON THE MOST SIMPLE COMMON SENSE
Social Media For Entrepreneurs • @eskimon • 42 We Are Social
TO SUCCEED IN SOCIAL, YOU NEED TO BE SOCIAL
Social Media For Entrepreneurs • @eskimon • 43 We Are Social
5 TRAITS OF SOCIAL PEOPLE
1. BE NATURAL 2. BE CONSIDERATE
3. BE SOCIABLE 4. BE GENEROUS
5. BE TRUE
Social Media For Entrepreneurs • @eskimon • 44 We Are Social
BE NATURAL: ENGAGE WITH PEOPLE LIKE A PERSON, NOT A SALESPERSON OR MARKETER
Social Media For Entrepreneurs • @eskimon • 45 We Are Social
BE CONSIDERATE: REALLY LISTEN TO PEOPLE AND FIND WAYS TO BE ‘THERE’ FOR THEM
Social Media For Entrepreneurs • @eskimon • 46 We Are Social
BE SOCIABLE: ENGAGEMENT IS ABOUT HOW YOU RESPOND TO OTHER PEOPLE, TOO
Social Media For Entrepreneurs • @eskimon • 47 We Are Social
The true spirit of conversation consists more in bringing out the cleverness of others than in showing a great deal of it yourself; he who goes away pleased with himself and his
own wit is also greatly pleased with you. ~ Jean de La Brùyere
“
Social Media For Entrepreneurs • @eskimon • 48 We Are Social
BE GENEROUS: OFFER PEOPLE VALUE BEFORE ASKING SOMETHING IN RETURN
Social Media For Entrepreneurs • @eskimon • 49 We Are Social
BE TRUE: DON’T TRY TO BE WHAT YOU’RE NOT – AUTHENTIC IS BETTER THAN COOL
Social Media For Entrepreneurs • @eskimon • 50 We Are Social
DOWNLOAD OUR FREE, IN-DEPTH HOW-TO GUIDE – SOCIAL BRANDS – TO LEARN MORE
CLICK !HERE TO !
DOWNLOAD !
Social Media For Entrepreneurs • @eskimon • 51 We Are Social
LET’S LOOK AT GENEROSITY IN A BIT MORE DETAIL
Social Media For Entrepreneurs • @eskimon • 52 We Are Social
THE EASIEST WAY TO EARN SOMEONE’S ATTENTION IS TO OFFER THEM REAL VALUE
Social Media For Entrepreneurs • @eskimon • 53 We Are Social
MOST MARKETING FAILS BECAUSE IT INTERRUPTS US TO TRY AND SELL US THINGS
Social Media For Entrepreneurs • @eskimon • 54 We Are Social
BUT WE CAN USE SOCIAL MARKETING TO HELP PEOPLE ACHIEVE THEIR OBJECTIVES
Social Media For Entrepreneurs • @eskimon • 55 We Are Social
WHAT CAN YOU OFFER AUDIENCES FOR FREE IN SOCIAL THAT THEY’LL REALLY WANT?
Social Media For Entrepreneurs • @eskimon • 56 We Are Social
Social Media For Entrepreneurs • @eskimon • 57 We Are Social
ESSENTIAL TIP #2: WHEN TALKING IN SOCIAL, ALWAYS ADD AUDIENCE VALUE
Social Media For Entrepreneurs • @eskimon • 58 We Are Social
HOW? PART 3
Social Media For Entrepreneurs • @eskimon • 59 We Are Social
THE NUMBER ONE QUESTION I GET ASKED BY CLIENTS: WHAT SHOULD I TALK ABOUT?
Social Media For Entrepreneurs • @eskimon • 60 We Are Social
THE SIMPLE ANSWER: TALK ABOUT WHAT YOUR AUDIENCE CARES ABOUT
Social Media For Entrepreneurs • @eskimon • 61 We Are Social
BUT!
Social Media For Entrepreneurs • @eskimon • 62 We Are Social
MAKE SURE YOU ADD DISTINCT VALUE – DON’T JUST JUMP ON THE BANDWAGON
Social Media For Entrepreneurs • @eskimon • 63 We Are Social
ADDING VALUE: BETTER, EASIER, FASTER, RICHER, MORE REWARDING, MORE FUN,…
Social Media For Entrepreneurs • @eskimon • 64 We Are Social
IDENTIFY SOME KEY THEMES AND BUILD ON-GOING, VALUABLE CONTENT AROUND THEM
Social Media For Entrepreneurs • @eskimon • 66 We Are Social
USE BLOGS, VIDEOS, TWEETS, ETC. TO SHARE DIFFERENT CONTENT AROUND YOUR THEMES
Social Media For Entrepreneurs • @eskimon • 67 We Are Social
TO DO #3: LEARN TO ‘RE’: RECYCLE, REUSE, REPURPOSE, REWARD, AND RESPOND
Social Media For Entrepreneurs • @eskimon • 68 We Are Social
REPURPOSE AND RECYCLE CONTENT INTO ‘SNACKS’ THAT ENRICH YOUR FEED
Social Media For Entrepreneurs • @eskimon • 69 We Are Social
Social Media For Entrepreneurs • @eskimon • 71 We Are Social
CREATE SMALL PIECES OF DAILY CONTENT TO HELP BUILD ENDURING ENGAGEMENT
Social Media For Entrepreneurs • @eskimon • 73 We Are Social
OFFER PEOPLE SOLUTIONS INSTEAD OF TRYING TO SELL THEM PRODUCTS
Social Media For Entrepreneurs • @eskimon • 74 We Are Social
YOU DON’T NEED TO BE THE ONE CREATING ALL THE CONTENT THAT YOU SHARE, EITHER
Social Media For Entrepreneurs • @eskimon • 75 We Are Social
SHARE THIRD-PARTY CONTENT WITH YOUR OWN THOUGHTS TO ADD NEW VALUE
Social Media For Entrepreneurs • @eskimon • 77 We Are Social
REPOSTING COMMUNITY CONTENT (WITH ATTRIBUTION) HELPS BUILD RELATIONSHIPS
Social Media For Entrepreneurs • @eskimon • 79 We Are Social
BUT ONCE YOU’VE GOT IT, WHAT SHOULD YOU DO WITH ALL THIS GREAT CONTENT?
Social Media For Entrepreneurs • @eskimon • 80 We Are Social
B: DOING THINGS RIGHT
Social Media For Entrepreneurs • @eskimon • 81 We Are Social
WHERE? WHEN?
Social Media For Entrepreneurs • @eskimon • 82 We Are Social
THE CHANNELS YOU USE DEPEND ON WHAT YOU WANT TO SHARE, AND WITH WHOM
Social Media For Entrepreneurs • @eskimon • 83 We Are Social
THE BIGGEST PLATFORM IS NOT ALWAYS THE BEST FOR YOUR NEEDS
Social Media For Entrepreneurs • @eskimon • 84 We Are Social
TAKE TIME TO UNDERSTAND YOUR AUDIENCE’S BEHAVIOUR, AND FOLLOW THAT
Social Media For Entrepreneurs • @eskimon • 85 We Are Social
THE SECOND-TOP QUESTION I GET FROM CLIENTS: HOW OFTEN SHOULD I POST?
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“HOW OFTEN SHOULD I SPEAK TO MY FRIENDS?”
Social Media For Entrepreneurs • @eskimon • 87 We Are Social
YOU CAN SHARE AS OFTEN AS YOU HAVE SOMETHING VALUABLE TO OFFER
Social Media For Entrepreneurs • @eskimon • 88 We Are Social
BUT: REMEMBER THAT YOU SHOULD AIM TO LISTEN TWICE AS MUCH AS YOU TALK
Social Media For Entrepreneurs • @eskimon • 89 We Are Social
ESSENTIAL TIP #3: ‘FREQUENT SNACKS’ ARE THE MOST EFFICIENT SOCIAL APPROACH
Social Media For Entrepreneurs • @eskimon • 90 We Are Social
3 ESSENTIAL SOCIAL SKILLS
1. LISTEN MORE THAN YOU TALK
2. ALWAYS ADD AUDIENCE VALUE
3. GO FOR ‘FREQUENT SNACK’ SHARING
Social Media For Entrepreneurs • @eskimon • 91 We Are Social
WHAT NEXT?
Social Media For Entrepreneurs • @eskimon • 92 We Are Social
TO DO TODAY: GET STARTED, AND KEEP EXPERIMENTING
Social Media For Entrepreneurs • @eskimon • 93 We Are Social
IF YOU NEED HELP: GET FREE, ON-GOING TIPS AND ADVICE AT WEARESOCIAL.SG
Social Media For Entrepreneurs • @eskimon • 95 We Are Social
GOOD LUCK!
Social Media For Entrepreneurs • @eskimon • 96 We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG
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