social media for speakers

Revenge of the Nerds:How Doug and David use social media

David Strom, david@strom.comDoug Devitre,

dougdevitre@gmail.com

Agenda

• The backchannel has arrived• Domains, anyone?• Using email more effectively• Doing more with LinkedIn• Twitter for business• Facebook for speakers• Tools you should know about

The future is here now

• Whitney Kess vs. Guy Kawasaki at SXSW/Austin 2009

Wow @guykawasaki is being a total dick. Is he always like this? #sxsw

Been a big week: called a dick at SXSW, spammer all over the world

Is this familiar?

New audience guidelines

• Tweet unto others as you would have them Tweet unto you

• Be accurate• Say something good before bad• Follow your Twitterstream

It is about conversations

• Speaking isn’t a one-time event• Attract Twitter followers before your speech• Get to know your audience’s interests• Write/speak once, publish many times (blog,

Twitter, Email, YouTube)• Set up a Web site for each speech

http://www.sapweb20.com/blog/powerpoint-twitter-tools/

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Become master of your domain

No, not that kind of domain!

From Scott “Nametag guy”

On your products, you should cross-sell your website. Throughout your website, you should cross-sell your workshops. In your workshops, you should cross-sell your teleconferences. During your telecons, you should cross-sell your ezine. In your ezine, you should cross-sell your products….

See the pattern? Everything should reference something else!

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Why a domain?

It is all about branding!

Bad domain name choices

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Your blog is your domain!

Wordpress.com

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Effective Emails

• Start a mailing list!• Beef up your .sig

Set up a mailing list to send out regular information to your clients

• Free: Google Groups • Cheap: Mailman on EMWD.com ($4/mo)• Expensive: ConstantContact.com ($30/mo and

up)

Constant Contact

Doug’s email .sig

• http://feeds.feedburner.com/dougdevitredelivers/

• http://www.facebook.com/DougDevitreDelivers• http://twitter.com/dougdevitre• http://www.linkedin.com/in/dougdevitre• http://delicious.com/dougdevitre• http://www.flickr.com/photos/dougdevitre/• http

://www.youtube.com/user/MoveWithDoug#grid/user/693B4FC6D5BE8084

– Answers (and asking questions)– Joining groups– Adding your clients and audience members to

engage them after the speech– Connecting to Tripit and Slideshare at a minimum

to link trips and ppt's to your profile– Put the LinkedIn URL on your business card and in

your email sigs

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List your Web sites

• Use the “other” choice • Also can put a 4th in “Interests”

• This is what it will look like on screen:

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Claim a Public Profile URL

Finally: make LinkedIn a daily habit

• Look for new postings on your groups• See new connections with your network• To tweak your profile and add new

presentations• To update your status with noteworthy

activities, meetings, or speeches

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Payment Gadgets

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Twitter has lots of business purposes

• Instant FAQ• Customer acquisition• Focus groups on the cheap• Problem resolution• Soapbox

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But who really is “the real Shaq”

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Twitter for instant notification

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Good places to start learning

http://www.cio.com/article/492019/Twitter_Bible_Everything_You_Need_To_Know_About_Twitter

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Key Twitter To-dos

• Follow the right people in your industry• Don’t get too caught up in tweeting your every

movement• Look at what businesses are doing with it• Use it to start conversations with people you

want to get to know

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How not to use Twitter!

What to Tweet?

• When and where you are speaking• What you have read that you want to share

with others• Something you post on your blog• A link to a Web site that you find interesting

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How to get arrested for your tweets and pay thousands in fines

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“Motrin Moms”

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Other no-nos

• Keep politics, religion and sex out

Facebook “marriage”

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Wordpress ==>> Facebook

Tools

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WeFollow.com

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NSA STL Web site

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David’s business card

Recommended books

• Social Marketing for Business Customers• Tweets from Tahrir• Twitterville • Twitter for Dummies• The Backchannel Book• Facebook Marketing for Dummies

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Egypt’s revolution as it unfolded in the words of the people who made it possible, a new book from OrBooks.com coming later in March!

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Twitter books

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