social media for speakers
TRANSCRIPT
Agenda
• The backchannel has arrived• Domains, anyone?• Using email more effectively• Doing more with LinkedIn• Twitter for business• Facebook for speakers• Tools you should know about
The future is here now
• Whitney Kess vs. Guy Kawasaki at SXSW/Austin 2009
Wow @guykawasaki is being a total dick. Is he always like this? #sxsw
Been a big week: called a dick at SXSW, spammer all over the world
Is this familiar?
New audience guidelines
• Tweet unto others as you would have them Tweet unto you
• Be accurate• Say something good before bad• Follow your Twitterstream
It is about conversations
• Speaking isn’t a one-time event• Attract Twitter followers before your speech• Get to know your audience’s interests• Write/speak once, publish many times (blog,
Twitter, Email, YouTube)• Set up a Web site for each speech
http://www.sapweb20.com/blog/powerpoint-twitter-tools/
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Become master of your domain
No, not that kind of domain!
From Scott “Nametag guy”
On your products, you should cross-sell your website. Throughout your website, you should cross-sell your workshops. In your workshops, you should cross-sell your teleconferences. During your telecons, you should cross-sell your ezine. In your ezine, you should cross-sell your products….
See the pattern? Everything should reference something else!
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Why a domain?
It is all about branding!
Bad domain name choices
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Your blog is your domain!
Wordpress.com
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Effective Emails
• Start a mailing list!• Beef up your .sig
Set up a mailing list to send out regular information to your clients
• Free: Google Groups • Cheap: Mailman on EMWD.com ($4/mo)• Expensive: ConstantContact.com ($30/mo and
up)
Constant Contact
Doug’s email .sig
• http://feeds.feedburner.com/dougdevitredelivers/
• http://www.facebook.com/DougDevitreDelivers• http://twitter.com/dougdevitre• http://www.linkedin.com/in/dougdevitre• http://delicious.com/dougdevitre• http://www.flickr.com/photos/dougdevitre/• http
://www.youtube.com/user/MoveWithDoug#grid/user/693B4FC6D5BE8084
– Answers (and asking questions)– Joining groups– Adding your clients and audience members to
engage them after the speech– Connecting to Tripit and Slideshare at a minimum
to link trips and ppt's to your profile– Put the LinkedIn URL on your business card and in
your email sigs
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List your Web sites
• Use the “other” choice • Also can put a 4th in “Interests”
• This is what it will look like on screen:
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Claim a Public Profile URL
Finally: make LinkedIn a daily habit
• Look for new postings on your groups• See new connections with your network• To tweak your profile and add new
presentations• To update your status with noteworthy
activities, meetings, or speeches
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Payment Gadgets
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Twitter has lots of business purposes
• Instant FAQ• Customer acquisition• Focus groups on the cheap• Problem resolution• Soapbox
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But who really is “the real Shaq”
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Twitter for instant notification
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Good places to start learning
http://www.cio.com/article/492019/Twitter_Bible_Everything_You_Need_To_Know_About_Twitter
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Key Twitter To-dos
• Follow the right people in your industry• Don’t get too caught up in tweeting your every
movement• Look at what businesses are doing with it• Use it to start conversations with people you
want to get to know
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How not to use Twitter!
What to Tweet?
• When and where you are speaking• What you have read that you want to share
with others• Something you post on your blog• A link to a Web site that you find interesting
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How to get arrested for your tweets and pay thousands in fines
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“Motrin Moms”
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Other no-nos
• Keep politics, religion and sex out
Facebook “marriage”
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Wordpress ==>> Facebook
Tools
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WeFollow.com
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NSA STL Web site
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David’s business card
Recommended books
• Social Marketing for Business Customers• Tweets from Tahrir• Twitterville • Twitter for Dummies• The Backchannel Book• Facebook Marketing for Dummies
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Egypt’s revolution as it unfolded in the words of the people who made it possible, a new book from OrBooks.com coming later in March!
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Twitter books
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