social media for seo & link building

Online Marketing SummitPhoenix, AZ | May 20, 2010

Social Media for

SEO & Link BuildingArnie Kuenn

@ArnieK

President

Vertical Measures

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A Few Quick Questions(Know your audience)

• How many of you consider yourself pretty good at Social Media?

• How many of you consider yourself pretty good at SEO?

• How about Link Building?• How many of you are looking for easy

ways to get lots of business from your website?

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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My Background(Know your presenter)

• Internet marketing for 12+ years• Formed Vertical Measures 4 years ago• Primarily an Internet marketing company

but specialize in link building.• We have 80+ clients from all around the

world

Twitter: @ArnieK @VerticalMeasure #OMSPHX

When someone types a keyword into the search box, there are only two possible outcomes:– They will find you.– They will find your competitor.

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Optimizing for Search is Critical

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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Search Engine Results Page

Indented Listing

Local Listing

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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Why Care About Search?

Source: Did-it, Enquiro, and Eyetools.

- The #1 position will get clicked 43% of the time!

- Natural search results receive many more clicks than paid search

- Your customers are looking for you online (directions, phone #, products, services, etc.)

- eye doctor, massage, plumbing, Sedona hotels, HDMI cable, Alaska fishing…

Twitter: @ArnieK @VerticalMeasure #OMSPHX

• Organic search traffic can be so valuable, it can sustain an entire business, even locally.

• Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.

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Search Marketing Reality

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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How Does it Work Today?

Bot or Spider

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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Title tag

ContentH1 tag

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What Does It Look For?

Meta DescriptionAward winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization.

URL

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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Search Engine Results

Indented Listing

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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Biggest Factor is Links to You!

The best links:– Are from trusted sites– Determined editorially– Have keywords in their link– Are from many different websites

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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Where Do You Get Links?

• Internal links (from content)• Friends & family• Associations (donations)• Clients & Suppliers • Business Directories• Blogs or Articles• Press Releases• Social Profiles

– Twitter, LinkedIn, Naymz, Google,– 123People, Businessweek, etc.

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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It All Starts with Great Content• Buyers need content that makes them smarter and

more knowledgeable. Businesses that provide that content will win.

• Build content around your keywords• Add real value to the reader

– Unique– Informative– Entertaining

• Who do you link to from the content?– Good neighbors– It’s your reputation– Get links back!

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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You Are Now a Publisher!• Organizations are just now beginning to understand that,

along with the products and services, one of their core products is information.– If you have a website, understand that you are now a publisher.– Provide relevant content that gives solutions to some of the

toughest problems your customers are facing.– Customers start relying on you for your expertise as you become

the trusted solution in your industry.

• Today’s marketing is now about online content & publishing

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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Some Content Ideas1. A Blog

2. White Paper Series

3. eBooks    

4. Case Studies

5. Interviews6. Infographics

7. News Releases8. Contests

9. eNewsletters

10. Community Forums11. Podcasts12. Videos  13. Webcasts/Webinars

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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You Must Have a Blog

Company Blogs:

Gives you a vehicle to post new content

Allows for internal linking

Keeps the search engines coming back – have 434% more indexed pages

Have 2X as many backlinks

Your site gets 55% more traffic

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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And What About Social Media?

• Understand who your customer is and where they are online.

• Develop consistent, relevant content in multiple channels.

• Let go of all control. Let your ideas spread.

• People share your ideas, link to your content.

• Content is found through social media and search engines (YouTube, Twitter & Facebook)

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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Staggering Statistics

• Over 175 million users log into Facebook every 24 hours

• There are more than 3.5 billion pieces of content shared each week on Facebook

• Twitter now has more than 75 million user accounts

• 600 tweets are produced every second• Over 60 million people are on LinkedIn

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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How Does Social Influence Links?

• Real-time links (Twitter & Facebook)• Social news links (Digg, Reddit, Delicious)• Can influence the actual rankings for your

website– Provide Backlinks (but short term value)– Mentions & Signals

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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Twitter: @ArnieK @VerticalMeasure #OMSPHX

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Get Started: Figure Out Who Your Audience Is

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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Conclusion

• Create great content for your website visitors and link partners

• Optimize your webpages for Google & Google Places

• Promote your content via Social Media (Twitter, Facebook, YouTube, etc.)

• Go to local events to learn more and network with good people (AZIMA, AMA, SMAZ, SEMPOAZ)

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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Good Resources

• SEO Guide– http://www.searchengineguide.com/stoney-degeyter/s

eo-101-everything-you-need-to-know-abou.php

• SEO Educational Videos:– http://www.verticalmeasures.com/resources/seo-tutori

al-videos/

• Online Marketing & Related Webinars:– http://www.verticalmeasures.com/webinars/

Twitter: @ArnieK @VerticalMeasure #OMSPHX

Contact Information• 888-476-1881 • Facebook.Com/VerticalMeasures• LinkedIn.Com/In/ArnieKuenn• Join Our LinkedIn Group: Vertical Measures• www.verticalmeasures.com

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Questions?

It’s Link Exchange Time!

Twitter: @ArnieK @VerticalMeasure #OMSPHX

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• Services (accounting, legal, employment)• Ecommerce (selling lots of products)• Agencies (SEO, interactive, PR)• Education (private, public, career)• Financial (mortgage, real estate, banking)• Other industries?

Link Exchange

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