social media for organizations

We are Social CreaturesMedia is not social. We are.

Day 3 – July 29, 2010

“A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“

- Andreas Kaplan and Michael Haenlein*

* Faculty at ESCP Europe. ESCP Europe is both a high-level school of management with international scope and a large-scale European institution.

My Definition of Social MediaApplications that facilitates social conversations

i.e. content generation, content sharing, and content consumption by the masses is social media.

Social media is the number one activity on the internet

Time to reach 200 Million users mark

• Facebook has more than 350 million active users.

• Twitter now has 75 million user accounts, but only around 15m are active users on a regular basis.

• LinkedIn has over 50 million members worldwide.

• Flickr now hosts more than 4 billion images.

• Wikipedia currently has in excess of 14 million articles.

Source: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited

Social Media as Marketing Platform

Old Spice Bodywash sales are up 55 percent in the past 3 months and sales doubled in the month of July, making Old Spice the #1 body wash for men. http://www.nmincite.com/?p=1138

Old Spice Man went on a viral video montage, generating more than 40 million views in a week among 186 videos, snagging the top subscribed sponsor channel of all time. The campaign used the advertising character “The Man Your Man Could Smell Like” in a series of direct responses to consumer questions and comments via Facebook and Twitter.

http://www.youtube.com/user/OldSpice

Social Media as Customer Service

In 2008, the company was ranked at the bottom of the latest American Customer Satisfaction Index, a service that tracks consumer opinions of more than 200 companies and is the focus of a massive concentration of public animosity offline and online, culminating in one such example, ComcastMustDie.com.

Frank Eliason discovered that by doing a search for the word "Comcast" (and occasionally "Comcrap"), he could find tweeters who just happened to mention service complaints he could address. In December 2008, he celebrated the handling of his 22,000th tweet.

Social Media as Information Sharing Tool

• 190 Groups• Approx 3000 Members• 3700 Bookmarks • 1000 Blogs• 40 Events in Sep 2010• 400 File Uploads

•150 Pages• 47 Albums• 1710 Wire Posts

Socially Statistics (Aug 25, 2010)

McKinsey research conducted in Germany finds that motives such as a desire for fame and a feeling of identification with a community encourage collaboration and participation. Such findings, we believe, offer insights into the way companies might tailor their Web 2.0 offerings.

Why Social Media for Organizations?

It’s the time to talk directly to the customersIn the late 1990s, the Internet advanced digitized communication in a way that dramatically changed the course of business; social media is poised to have a similar impact. – Gartner

Gartner: By 2015, the 20% of enterprises that employ social media beyond marketing will lead their industries in revenue growth.

Yankee Siemens Social Medial Whitepaper

Social Media helps to discover an Outside-In View of Business Process

Access — fluidly find, and reach, people and resources, when and where we need them.

Attract — find people and things that we did not know we were looking for, so we can connect to new ideas and people. Achieve — orchestrate "creation spaces;" environments that effectively integrate teams within a broader learning ecology, so that performance improvement accelerates as more participants join.

Image source: http://webpages.charter.net/jmorton2506/images/outsin.jpg

79% of the Fortune 100 are present and listening, using at least of one of the main social platforms to communicate with their customers.

Source: http://www.istrategy2010.com/blog/social-media-in-business-fortune-100-statistics/ & Public relations firm Burson-Marsteller

Fortune 100 Social Media Statistics:20% of Companies are using all four of the main social technologies (Twitter, YouTube, Facebook, and Blogs)

82% of the Fortune 100 update and engage with customers on their Twitter account per week.

50% of the Fortune 100 have a YouTube account and upload 10 videos on average a month.

Tools of the Trade

- Dashboard- Exhaustive Crawls- Social Media Metrics- Data Filtering and Segmentation- Workflow Management- Social CRM and Web Analytics Integration- Sentiment Analysis- Historical Data- Reporting- Enterprise Scalability

- Dashboard- Exhaustive Crawls- Social Media Metrics- Data Filtering and Segmentation- Workflow Management- Social CRM and Web Analytics Integration- Sentiment Analysis- Historical Data- Reporting- Enterprise Scalability

- Dashboard-Team Collaboration- Custom Interface- Assign Tasks- Schedule Updates- Internationalize- Monitor Mentions- Spread Messages- Social on the Go- Track Results

- Dashboard-Team Collaboration- Custom Interface- Assign Tasks- Schedule Updates- Internationalize- Monitor Mentions- Spread Messages- Social on the Go- Track Results

- Dashboard- Persistent Searches- Rants and Raves- Crawls Millions of Resources- Assignments of Tasks- Buzz Tracking- Automated Sentiment- Saved Items- Real Time Content- Conversation Digest- Email Alerts

- Dashboard- Persistent Searches- Rants and Raves- Crawls Millions of Resources- Assignments of Tasks- Buzz Tracking- Automated Sentiment- Saved Items- Real Time Content- Conversation Digest- Email Alerts

- Dashboard- Extensive Crawls- Real Time- Influencers Analytics- Sentiment Analysis- Viral Analysis- Geo Location

- Dashboard- Extensive Crawls- Real Time- Influencers Analytics- Sentiment Analysis- Viral Analysis- Geo Location

- API- Alerts

Praveen VermaTwitter: http://twitter.com/praveenkvmaDesign Blog: designprevails.blogspot.comLinked In: http://www.linkedin.com/in/praveenkvmaTrivia Blog: praveenkvma.blogspot.com