social media for oasfaa
Post on 24-Jun-2015
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Reaching people where they are
Using Social Media for Customer Service
Why we do itSocial media serves as
the new “commons.” People use it as their megaphone.
They are our customers
Two primary demographics- students and parents- are active on social media
Financial Aid Niche
Parents and students
Major investment
Confusion
Different expectations
What can Social Media do for you?
Provide information
Respond to questions
Proactive vs. Reactive
Both
Conversation
Big ears, big eyes, small mouth
Availability is key
But wait!
I don’t…Have timeHave budgetKnow where to startWant to mess up
Tools- Facebook (Pages)
Tools- Facebook (Pages)
Facebook- Monitoring
Facebook- Monitoring
Twitter- Monitoring
Blogs
formspring.me
formspring.me
Tumblr.com
Tumblr.com
Questions?
top related