social media for nonprofits: need or novelty?

Social Media for Nonprofits: Need or

Novelty?

…patiently moving people from talking to clicking to giving and advocating…

“”

social media

ListeningScanning and sifting through online

conversations on multiple channels to identify what people are talking about, their interests, concerns and how they

view the organization.

Why?•Stay aware of what is happening in your niche•Keep an eye out for opportunities•Learn more about what is happening with your partners

EngagementTo share information, enter or initiate conversations, thank people for their

efforts, educate and raise awareness, ask people to perform an action, and converse

with the critics.

Key: Organizational leaders must realize their personal participation is needed

for strong relationship building. No spectators allowed.

RelationshipsLetting go of control and unleashing the

power and creativity of people to do amazing things on your behalf through

their own resources, knowledge or personal connections.

• Culture of transparency• Risk is okay!• Message must be compelling enough to

ignite behavior• Must be level of insight• Need social media policy

For Your Consideration

Aligns social media with the communication strategy and objectives of the organization and marketing plan.

Social Media Marketing Plan

• Realistic ROI• Resource Allocation

People Financial Technology

Social Media Marketing Plan

Aligns social media with the communication strategy and objectives of the organization and marketing plan.

Social Media Marketing Plan

hired@geyendelcampo.com // 323.546.4473