social media for manufacturers

Social Media Manufacturing

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Who we are

Philip OakleyOutserveWebCEO – Chief Evangalising Officer

Andy HarrisonOutserveWebDirector of Inspiration and Learning

The Black Country Changed the World

Better transport led to

Improved communication & commerce

1989

Social Media

Revolution

1998

2003

2004

2005

2006

Create Your Report Card

Critically evaluate where they are now with social media? e.g. questions like:

What platforms are you using? (e.g. Twitter)

Do you understand the best platforms for you?

How much (£) business have you got?

Do you have a plan?

How well is social media working for you?

Tweet

Video

Debate

What frustrates you about Social Media?

Have a Plan!

Social Media Plan

1.Executive overview

2.Define specific social media goals (measureable)

3.Research your audience (Who, Where etc)

4.Pick your platforms

5.Plan and execute delivery (Content Marketing)

6.Track metrics (adapt accordingly)

Content Marketing Plan

1. What content does your audience want?

2. What content do you already have?

3. What content can you create?

4. What platforms should you use?

5. How often should you post?

6. When should you post?

Build into you Social Media Plan Calendar

How often should I post?

How often should I post?

EVERYDAY!

Saturdays and Sundays?

Get

and

Social Media Plan Calendar

Social Media Plan Calendar

Social Media Plan Calendar

Miller Welds Case Study

Video1

Getting consumers to promote your

product

Video 2

Become a club member

Committed - Consumers

Not just a product they've created a Community of

Fans who have a whole host of tools through social media leading to

Self Promotion

Forums provide a place to Help each other with Miller you are part of a community who are

Building America

In Summary

Report Card – Closing Summary