social media for investor relations - case study

Social media for

investor relations

Case study: Critical

Outcome Technologies (TSXV: COT)

August 2013

APRIL 9, 2013

• Share price of $0.11 • Market cap of $9.07

million • Lack of awareness

= low trading volume

Engaged Heisler Communications on April 10

• Developed formal IR strategy

• Redeveloped company’s story

• Redeveloped investor PPT

• Began optimizing news releases

APRIL 2013

Launched social media for investor relations

MAY 2013

• Used social media to maximize exposure for news release announcing validation from MD Anderson Cancer Center

JUNE 2013

• Began posting news to relevant LinkedIn Groups

• Launched corporate blog

JULY 2013

Social media and corporate blog begin to develop strong following

INCREASED AWARENESS

>4500

>2200

>700

1 Since beginning of May 2 Since June 17, 2013

views of investor presentations on SlideShare1

unique visitors on corporate blog2

followers on Twitter1

• New 52-week high of $0.38 on August 8

• Closed at $0.33 (↑200% since April 9)

• Market cap of $27.22 million

• Daily avg. trading vol. has tripled since April

* As at August 9, 2013

AUGUST 2013*

416.500.8061 | www.heislercommunications.com

Investor relations

Social media

Financial marketing