social media for investor relations - case study
DESCRIPTION
A look at the early progress Critical Outcome Technologies has made in using social media for investor relations to increase awareness of their story.TRANSCRIPT
Social media for
investor relations
Case study: Critical
Outcome Technologies (TSXV: COT)
August 2013
APRIL 9, 2013
• Share price of $0.11 • Market cap of $9.07
million • Lack of awareness
= low trading volume
Engaged Heisler Communications on April 10
• Developed formal IR strategy
• Redeveloped company’s story
• Redeveloped investor PPT
• Began optimizing news releases
APRIL 2013
Launched social media for investor relations
MAY 2013
• Used social media to maximize exposure for news release announcing validation from MD Anderson Cancer Center
JUNE 2013
• Began posting news to relevant LinkedIn Groups
• Launched corporate blog
JULY 2013
Social media and corporate blog begin to develop strong following
INCREASED AWARENESS
>4500
>2200
>700
1 Since beginning of May 2 Since June 17, 2013
views of investor presentations on SlideShare1
unique visitors on corporate blog2
followers on Twitter1
• New 52-week high of $0.38 on August 8
• Closed at $0.33 (↑200% since April 9)
• Market cap of $27.22 million
• Daily avg. trading vol. has tripled since April
* As at August 9, 2013
AUGUST 2013*
416.500.8061 | www.heislercommunications.com
Investor relations
Social media
Financial marketing