social media for higher education student associations

Social MediaJean-Paul Rains, Manager of Digital Strategy

Overview• Quiz!• Why Social Media?• Social Media in Education• Trends• Being awesome

What is the best social network?

Stats

3 Things You Likely Didn’t Know

1• Even private content can be used in

court of law.

2• 1,500 potential students “liked” our

recruitment for 2013.

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• Most student facing departments at Universities have a presence on Facebook.

Facebook Statistics• 19M Facebook users in Canada • 3,400K University aged Facebook users in Canada• 1,280K users are in Ontario• 380K Adroid users• 700K iOS users• 106K BlackBerry users• 580K users are “in college”• 9K users are at “Wilfrid Laurier”

1• All tweets are permanently archived

by the US Library of Congress.

2• 550 million users, 135,000 register

every day.

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• Students are more likely to engage with us via Twitter than any other network.

3 Things You Likely Didn’t Know

Twitter Analytics• If you haven’t already seen them…

3 Things You Likely Didn’t Know

1• 8M+ users in Canada, 10% of which

are students/new grads

2• Launched University pages

3• Projected at $1.6B for 2013

LinkedIn Future direction• The death of the common resume• All Fortune 100 companies used LinkedIn for talent solutions

in 2012• Moving to a younger demographic• What does this mean to Education?

1• Niche photo app bought by

Facebook for $1B in 2012.

2• 99% of photos are public.

3• Fastest growing social

network

3 Things You Likely Didn’t Know

#Instagram

“You could say I’m a little undecided #university #stressful #ryerson #queens #laurentian #ohmygawddd

• 83% of prospective students will visit a school’s Facebook page• Twitter usage has tripled in 2012 (9% to 27%)• Facebook has remained the top resources (79%)• YouTube increasingly influencing students (62%)• Western’s Harlem Shake Video 1M views• Western’s next highest video, 69k views

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Usage among students

Usage among students3 Types of messages from students

Pride

Complaints

Questions

Laurentian on Social Media• Goals• Influence liaison goals• Engage Students, Alumni• Increase brand awareness, influence media

• Investment spread across primary, secondary and tertiary channels• Social Media Handbook• Distributed model of communication• Provide the tools, allow for unique voices

Being awesomeDiscovering the #baconzone

Being awesome at social media

Relevant

InterestingTimely

#baconzone

“Does anyone care about this?”

“Who is going to comment, like,

re-tweet?”

“Press Releases are not social. Stories are.”

“Complaints are opportunities”

“The more you talk, the less

people listen”

Let me know what you think!• @JPLaurentian• http://twitter.com/jplaurentian • http://ca.linkedin.com/in/jprains