social media for higher education student associations
DESCRIPTION
This presentation was delivered in the fall of 2013 to student association managers and staff. The presentation has a focus on social media management, marketing and channels. The focus is excellence within Facebook, Twitter and other channels with a small budget.TRANSCRIPT
Social MediaJean-Paul Rains, Manager of Digital Strategy
Overview• Quiz!• Why Social Media?• Social Media in Education• Trends• Being awesome
What is the best social network?
Stats
3 Things You Likely Didn’t Know
1• Even private content can be used in
court of law.
2• 1,500 potential students “liked” our
recruitment for 2013.
3
• Most student facing departments at Universities have a presence on Facebook.
Facebook Statistics• 19M Facebook users in Canada • 3,400K University aged Facebook users in Canada• 1,280K users are in Ontario• 380K Adroid users• 700K iOS users• 106K BlackBerry users• 580K users are “in college”• 9K users are at “Wilfrid Laurier”
1• All tweets are permanently archived
by the US Library of Congress.
2• 550 million users, 135,000 register
every day.
3
• Students are more likely to engage with us via Twitter than any other network.
3 Things You Likely Didn’t Know
Twitter Analytics• If you haven’t already seen them…
3 Things You Likely Didn’t Know
1• 8M+ users in Canada, 10% of which
are students/new grads
2• Launched University pages
3• Projected at $1.6B for 2013
LinkedIn Future direction• The death of the common resume• All Fortune 100 companies used LinkedIn for talent solutions
in 2012• Moving to a younger demographic• What does this mean to Education?
1• Niche photo app bought by
Facebook for $1B in 2012.
2• 99% of photos are public.
3• Fastest growing social
network
3 Things You Likely Didn’t Know
“You could say I’m a little undecided #university #stressful #ryerson #queens #laurentian #ohmygawddd
• 83% of prospective students will visit a school’s Facebook page• Twitter usage has tripled in 2012 (9% to 27%)• Facebook has remained the top resources (79%)• YouTube increasingly influencing students (62%)• Western’s Harlem Shake Video 1M views• Western’s next highest video, 69k views
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Usage among students
Usage among students3 Types of messages from students
Pride
Complaints
Questions
Laurentian on Social Media• Goals• Influence liaison goals• Engage Students, Alumni• Increase brand awareness, influence media
• Investment spread across primary, secondary and tertiary channels• Social Media Handbook• Distributed model of communication• Provide the tools, allow for unique voices
Being awesomeDiscovering the #baconzone
Being awesome at social media
Relevant
InterestingTimely
#baconzone
“Does anyone care about this?”
“Who is going to comment, like,
re-tweet?”
“Press Releases are not social. Stories are.”
“Complaints are opportunities”
“The more you talk, the less
people listen”
Let me know what you think!• @JPLaurentian• http://twitter.com/jplaurentian • http://ca.linkedin.com/in/jprains