social media for green careers by @joeyshepp

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How to leverage social media to advance your sustainability career. Learn now social media and sustainability have a perfect fit and can work in tandem to build your personal brand, land a green job or create your dream job.

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How to leverage social media to advance your sustainability career.

Social Media for Green Careers

Presented at the Eucalyptus Magazine

Green Careers Expo

Presenter

GreenMBA Program Director at Dominican University of California

Principal Consultant at Earthsite,Digital Media for Sustainable Brands

Founder of GreenMaven, the World’s Largest Green Search Engine.

JoeyShepp.com

Green Careers Today

Social Media Growth

700,000 Facebook Members/Day

35 Hours Uploaded to YouTube Every Minute

Twitter clocked at 7,000 Tweets per Minute

Social Media for Jobs

Nearly 28% of college students plan to seek employment using LinkedIn.

The recruited have now become the recruiters

Green Jobs Growth

California's "core green economy" grew more than three times as fast as the state's old brown economy between 2008 and 2009.

Growth in green jobs in the San Francisco Bay Area jumped 8 percent between 2008 and 2009 and 109 percent since 1995, according to the report.

Qualities of the Sustainability Industry

Highly Networked

Niche Oriented

Localized

Transparency Valued

Information Workers

A Natural FitSocial Media + Sustainability

New Computer Skills

Online Office

Web-Based EmailAccess Anywhere

Online CalendaringSync Calendars

Online DocsSharing Documents

DropboxEasy File Sharing

Smartphone

Email

Twitter

Photos/Videos (Document)

GPS Checkins

VOIP as 2nd Line

Video Conferencing

Skype, Facetime, Google Talk

Rising Cost of Travel, Increase in Video Conferencing

Prepare a Functional Space

Social Media UpkeepProfiles Updated and Tracking Messages

FacebookTwitterLinkedIn

Industry SpecificVideo - YouTubeFood - FoodspottingLocal - Foursquare

Personal Branding

Social Optimization

Good Headshot

Focused Bio with POV

Key Category Interests

Fresh and Current

Links to Social Media Profiles

LinkedIn

Complete Profile 100%Add KeywordsImport Address BookMake ConnectionsRequest Recommendations Contribute to Group Discussions

Facebook

Update Your Info Tab

“Like” Sustainability Related Brands and Organizations

Know your Permissions

Untag Unwanted Photos

Twitter

Complete Your ProfileMonitor Twitter SearchFollow Like-Minded People (hope for follow back)Proclaim what you’re looking for.Keep it Fresh

Blog

Personal Website

YourName.com Ideal

One a Week

Cultivate Comments

Document Your WorkBuild Value

Value Process

Tell Cohesive Story

Accessible

History

Fresh

Documentation Types

Presentation SlideShare

Video YouTube/Vimeo

Blog Wordpress/Tumblr

White Paper PDF

Photgraphy Flickr

Build Expertise

Well ReadRead Industry-Specific Blogs and News

Stay Current with Trends in your Market

RSS News Reader

Green News Sources

Lifestyle TreeHugger.com

Design Inhabitat.com

Business TriplePundit.com

Business GreenBiz.com

Interviews

Blogging is an excuse to interview people.

Interviews are a great way to learn industry knowledge and network with key individuals.

Giving PR value builds good will.

Thought Leadership

BloggingTwitterVideo SeriesSpeakingWhite PapersDiscussionsQuora

Networking

Importance of Networking

Sustainable jobs are new jobs

Commonly filled through networks

A strong network is the basis for sustainable job security

Go Out

Find Local Events

Schedule Events

Make Business Cards

Prepare your Story: People will share it for better or worse!

Followup

Sort A list and B list cards

A List:

Schedule Meeting

Email Thanks

Connect on LinkedIn

Follow on Twitter

Facebook Not Appropriate Yet

Top Bay AreaGreen Events

Green Festival

Sustainable Brands

West Coast Green

Bioneers

EcoTuesdays

Green Drinks

Finding and Creating Jobs

Job Monitoring

Job Website Boards

Job Newsletters

Job Twitter Feeds

RSS Feeds/Blogs

Google Alerts

Ask Your Network

What you want.

Email Blast

Twitter

Facebook

LinkedIn

People Search,Not Job Search

Identify people in the company that you want to work for and reach out to them over social media.

Let them know your intentions and see if they have any recommendations.

Create a Job

New Sustainability Jobs are Created Every Day.

What need to you see in the world?

Interview People that you admire their job, how did they get it.

The Interview

Prepare

Research People You’re Meeting with. They will likely be doing the same.

Connect with and Interact with Company members through Social Media

Reflect Sustainable Values

The Interview

Get Good Sleep

Come Early

Have POV

Be ready to demonstrate your unique value

Followup

Say Thanks

Phone Call more personalized than email

Email links and follow up references to fix any stumbles

Go Further

JoeyShepp.com

Twitter Accounts

@JoeyShepp

@GreenMBA

@GreenJobFinder

@CAGreenJobs

Tweet me your Questions

This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171

Second Street, Suite 300, San Francisco, California, 94105, USA.

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