social media for fun and profit
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Social Media forFun and ProfitOctober 1, 2011
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chas@grundyhome.com
@chasgrundy
Chas GrundyDirector of Interactive Marketing
University of Notre Dame
Agenda
The Problem with Social MediaStarting with Marketing
Getting Social
Measuring Twice
The Wall of Fame and Shame
Small business owner…
…and chief marketing officer.
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Marketing begins with strategy, not
social media.
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AUDIENCE
Personas identify key traits, characteristics, habits, and attitudes of a target audience.
Developing a Persona
• Age range or average age• Male or female• Education level• Average income• Where do they live?• What car do they drive?• When do they work?• How long is their commute?• Are they likely to be married?• Do they have children?
GOALS
The DreamYou Your Friends Their Friends
A whole mess o’ customers
People using technology to
be social
Social Media(a definition)
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Word of mouth is hot.
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Marketing is a tax you pay for being
unremarkable.
“”Robert Stephens, founder, Geek Squad
Remarkable Stories
Who are the characters?What was wrong?
Where’s the suspense?What went right?
What’s next?
Tell a story.
Figure out your budget
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How many people do you have?How much time can they spend?How tech-savvy are they?How good at communication?
An Example Social Media Plan• Retain customers by maintaining a presence
throughout the week before customers go to the bars on the weekend.– Facebook, website
• Reach new customers by offering incentives to highly connected social media users.– Target users on Twitter
• Build relationships with existing customers by creating a destination for recurring visits and engagement. – Website, blog
• 700 million users and still growing• Nearly everyone is on Facebook• Use Pages, not Profiles• Lots of apps and integrations
Google+
Google+
• Now competing with Facebook– Far fewer users– Established ____ 2011
• Privacy, Features, Flexibility• Don’t Be Evil• No commercial entities (yet)
98% of Americans know about Twitter, but only 7% use it.
• The “not a social network” social network– My favorite social network– Sounds more preposterous than it is
• Quality, not quantity• Use Tweetdeck to consume the fire hose
twitter.com/searchSearch for content, conversations, users
tweepsearch.comFind other users
twilert.comGet notified when conversations happen
Blog
Blog
• Search engines• Customer relationships• Can use as your website• Requires time investment– Gotta feed the beast– Good content vs. lots of content
http://www.facebook.com/profile.php?id=1604163467&sk=wall
http://www.facebook.com/Coast.Entertainment1?ref=sgm
http://www.facebook.com/pages/American-Alpha-Inc/197612570263361
MEASURE
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Setting Up Goals
Google Analytics is free and powerful. Use it.
google.com/analytics
How influential are you?
email chas@grundyhome.com
twitter @chasgrundy
facebook facebook.com/chasgrundy
linkedin linkedin.com/in/chasgrundy
blog grundyhome.com
Thanks!
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