social media for fun and profit
DESCRIPTION
Presented to AMOA on October 1, 2011.TRANSCRIPT
Social Media forFun and ProfitOctober 1, 2011
Photo credit: http://www.flickr.com/photos/flavor32/2476211327/
Agenda
The Problem with Social MediaStarting with Marketing
Getting Social
Measuring Twice
The Wall of Fame and Shame
Small business owner…
…and chief marketing officer.
Photo credit: http://www.flickr.com/photos/kovenkin/3965865576/
Photo credit: http://www.flickr.com/photos/jdanvers/3985204797/
Photo credit: http://sports.espn.go.com/nfl/preview07/news/story?id=2973338
Photo credit: http://www.flickr.com/photos/kovenkin/3965865576/
Marketing begins with strategy, not
social media.
Photo credit: http://www.flickr.com/photos/indrarado/5558892445
AUDIENCE
Personas identify key traits, characteristics, habits, and attitudes of a target audience.
Developing a Persona
• Age range or average age• Male or female• Education level• Average income• Where do they live?• What car do they drive?• When do they work?• How long is their commute?• Are they likely to be married?• Do they have children?
GOALS
The DreamYou Your Friends Their Friends
A whole mess o’ customers
People using technology to
be social
Social Media(a definition)
Photo credit: http://www.flickr.com/photos/swirlingthoughts/181995076/
Word of mouth is hot.
Photo credit: http://www.flickr.com/photos/kovenkin/3965865576/
Marketing is a tax you pay for being
unremarkable.
“”Robert Stephens, founder, Geek Squad
Remarkable Stories
Who are the characters?What was wrong?
Where’s the suspense?What went right?
What’s next?
Tell a story.
Figure out your budget
Photo credit: http://www.flickr.com/photos/ramberto/2707661395/
Photo credit: http://www.flickr.com/photos/27369469@N08/2661018158/
How many people do you have?How much time can they spend?How tech-savvy are they?How good at communication?
An Example Social Media Plan• Retain customers by maintaining a presence
throughout the week before customers go to the bars on the weekend.– Facebook, website
• Reach new customers by offering incentives to highly connected social media users.– Target users on Twitter
• Build relationships with existing customers by creating a destination for recurring visits and engagement. – Website, blog
• 700 million users and still growing• Nearly everyone is on Facebook• Use Pages, not Profiles• Lots of apps and integrations
Google+
Google+
• Now competing with Facebook– Far fewer users– Established ____ 2011
• Privacy, Features, Flexibility• Don’t Be Evil• No commercial entities (yet)
98% of Americans know about Twitter, but only 7% use it.
• The “not a social network” social network– My favorite social network– Sounds more preposterous than it is
• Quality, not quantity• Use Tweetdeck to consume the fire hose
twitter.com/searchSearch for content, conversations, users
tweepsearch.comFind other users
twilert.comGet notified when conversations happen
Blog
Blog
• Search engines• Customer relationships• Can use as your website• Requires time investment– Gotta feed the beast– Good content vs. lots of content
http://www.facebook.com/profile.php?id=1604163467&sk=wall
http://www.facebook.com/Coast.Entertainment1?ref=sgm
http://www.facebook.com/pages/American-Alpha-Inc/197612570263361
MEASURE
Photo credit: http://www.flickr.com/photos/usnavy/5387296797/
Setting Up Goals
Google Analytics is free and powerful. Use it.
google.com/analytics
How influential are you?
email [email protected]
twitter @chasgrundy
facebook facebook.com/chasgrundy
linkedin linkedin.com/in/chasgrundy
blog grundyhome.com
Thanks!