social media for entrp afritech nairobi
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Social Media for Entreprenuers & Start-ups
Nairobi, July 17th
Fady RamzyInteract Egypt country Manager
InteractPlay Innovation
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Nafurahia Kuwa hapa Nairobi !
Digital Media consultant & speaker
Co-founder of Interact Egypt
Social Media visionary & believer
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Egypt - The Power of Social Media
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- Founded in 1995 in Italy
- Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg
- International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait
- Joint Stock Company in December 2008
Interact Egypt- Launched in June 2009
- Headquarter for MENA solutions & services
- R&D for Mobile Solutions
Interact SpA
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Digital Television
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on Mobile on the Web Iptv/digital signage
Digital Signage
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Semantic CMS
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OnlineTV
Linked
DataLinked
DataSM
Mobile Site
Internal
DBs
External DBs
ContentAssets
Existing CMS/ECM
Web Site
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Social Media
Mobile Apps
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Lets Interact
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This event is currentlyTWEETED
at this Very Moment
#FollowAfritech
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What is the secret here?
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Social Media For Entrepreneurs
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The Entrepreneur
A Smart person who
decided to create
his own job
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The African Dream
Unlocking Africa’s potentials by empowering Entrepreneurs, Start-ups & SMEs
Social Media is no longer a trend!
It’s a FUNDAMENTAL
Business tool !
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Quick Facts
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What is interesting in statistics per continent is that Africa is the most dynamic
continent on Facebook gaining more than 50% of its Facebook users in the last 6 months!
Socialbakers
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In May 2010YouTube
launched locally in South Africa
YouTube
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Web 2.0Entrepreneurs!
Title Text
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Website
OnlineWorld
Your Online Identity?!
NewslettersOnline
Video
Social Media
Identity
Web Data
Analytics
SEO
Blog
Mobile
Title Text
Note 1:Social Media is a
paradigm shift
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What can social media do for your business?
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Step 0:
Set your goals
What’s Your Goal!?Business Relations?Building Awareness?Selling?
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What’s YourBudget?Cost EffectiveNecessary not Complementary
Social Media for Entrepreneurs
What is the Message you
want to send?!Remember to keep your Tone and Stylealigned with your Brand Image.
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Do you know your Target Audience!?
Know them wellUnderstand their languageand their Mediums AKA : Social Networks!
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What’s Your Tooland Why!?Facebook? Twitter? You Tube?! Linkedin? Flickr!? Etc!
Your choice based on your TargetsYour Taregts based on your Goals
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Step 1:Build your
identity
Title Text
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Youtube
Social Media
Your Social Media “Identity”
FacebookLinkedi
n
Social Media
Monitoring
Social Mediatools
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Flickr
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YouTube
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SlideShare
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Finally – Integrate!
Step 2:Promote it
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Email signature
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Newsletter
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Blog
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Cross Promote
Title Text
Note 2:
3Patienceersistenceassion
Step 3:Listen - Engage
Note 3:
No listening without Engagement
No Engagement without listening
LISTEN
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People want their service/Product Providers, to listen to what they need!
They need Care and Attention!
They will stick to you..If you
listen to them!
Engage
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Be Yourself only
Answer questions & give feedback
Initiate a Conversation!
Give a SOUL to your Online identity!
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Build Trust & Credibilityportray yourself as an Expert
it shows how established and reliable you are!That’s promotion, too!
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Be Funuse attractive means to capture the attention.
Social Media is not newspapersIt’s a two-way communication
Interactive & lively
Step 4:Build a strategy
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The Magical Methodology
PlanDo
CheckAct
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Priority Of Your Needs
Show Expertise Behind Logo
Humanize your Brand
Build Comfort with ClientConsult
Train
Listen
Fail to plan, is plan to fail!
Share “Valuable” Content
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Content is KING
Exert effort and time in building and sharing it
Blog, tweets, posts, photos, videos, articles, sky is the limit
Keeps your image as the field expert
Measure how your audience respond to your content
Social Media for Entrepreneurs
Involve!
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Maintain your level of involvement with your audience!!
Create a dynamic online persona.
No one wants to read a Twitter stream that only deals with menu updates or sales — people want to engage with a brand.
Make it Personal!
Social Media for Entrepreneurs
Measure & Monitor
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The KPIs
True reach: Your network size & dynamics
Social Media influence: How influential you are?
Amplification: The likelihood that your content will be acted upon.
Social Media for Entrepreneurs
Boost your influence
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Personal Brand, Trust and Expertise.
Understanding each is imperative to measuring influence, which can be expressed as:
Influence = (Personal Brand * Trust * Expertise)
Of course, since Expertise = (Knowledge * Trust), we can further refine the equation to:
Influence = (Personal Brand * Knowledge * Trust2)
Social Media for Entrepreneurs
Step 5:Boost your business
Note 4:
Don't Sell You do not make
money with social media, you make money with people who know, like and
trust you.
Note 5:
“Look for broken arms” Andy Duncan
Note 6:
KISS =
Keep It Super Simple
True Stories from a
Web 3.0Smart-up
Story 1:Stay connected
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Title Text
Lesson learned:
Always connect with people you meet, email or talk to
Story 2:Building business
partnerships
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Lesson learned:
Always seek new connections of similar
profiles
Story 3:
The Egyptian Revolution
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Lesson learned:
Provide valuable content, for free sometimes
Story 4:
The European investment bank
report
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Lesson learned:
The more effort you invest, the more
exposure you get
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Interact Egypthttp://Egypt.interact.itTwitter: @interactegyptFacebook & Linkedin: Interact Egypt
Fady RamzyTwitter: @cyberzizoLinkedin: Fady Ramzy
AsanteSana
10/04/2023
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