social media for entrepreneurs

Presents:

Social Media for Entrepreneurs Grow Your Business with Social Media

Saturday February 2nd, 2013National University Spectrum Business Park Campus

If tweeting about the event My Twitter handle is: @MyMelodie

Hashtag: #SMENU

Professional: • My company: Marketing Melodie

Marketing Consultant, Speaker & Educator Services: Consulting, Speaking, Seminars Instructor at National University- Interactive Strategies

and Interactive Campaigns.

Background:• Traditional Media: Radio, outdoor advertising, events, promotions • Online/Digital agency experience (SEO, PPC)• Featured Marketing & Social Media Speaker at National & International conferences/events

Expertise:• Marketing with an emphasis on digital technology, social media• Community Building• Brand Development

Location:San Diego, CA

About Melodie Tao

If tweeting about the event My Twitter handle is: @MyMelodie

Hashtag: #SMENU

Today’s First TopicPersonal Branding on Social Media

Goal: Learn how to optimize your personal brand online so it’s cohesive with your business brand.

Questions: • What to you hear in the topic?

• Why is it so important to have your personal brand be cohesive with your company brand?

• How many people have Googled themselves?

Important TermsWhat do I mean when I say…

Social Media: Web and mobile technologies to turn communication into an interactive dialogue. Creates a 2 way conversation between the business and consumer and allows consumers to create user generated content by contributing.

Brand: Name, term, design, symbol, or other feature that identifies one seller's good or service as distinct from those of other sellers..

Personal Brand: The process where people and their careers are marked as brands. The personal branding concept suggests that success comes from self promotion.

Branding began as a way to tell one person's cattle from another by a hot iron stamp

LinkedIn

www.linkedin.com/pub/aaron-keith/6/3b2/bb0

www.linkedin.com/in/kimberlyrotter

LinkedIn• Ensure your personal profile is linked back to your company’s LinkedIn profile.

• Contact Information: Include your company’s website. Under website listings choose “other” and write in the specific name for your company rather than just listing “Company Website”.

• Under your job descriptions list specific accomplishments and actions that will benefit prospective clients.

• Add multimedia: Photos, Videos, Presentations.

• Facebook is more personal but there are many opportunities to optimize your profile for your professional brand.

• When logged on to your personal Facebook profile you can create and run a business page.

• Check your privacy settings to ensure you’re only providing public information you intend to.

• Check your privacy settings on each photo album.

• Facebook constantly changes their privacy features so make a habit of regularly checking your settings.

Update Your Personal Profile

Personal Profile:• If connecting with prospective clients on Facebook include your

company and a brief description so clients associate you with the company’s brand.

• Link personal page to your business page.

Business Page:• Timeline photo that is consistent with your brand.• Company information.• Link back to your website.• Links to your other social networks.• Option to link your business page back to your personal profile.

Personal Profile vs Business Page

DO NOT use a personal profile as a business page

Correct business page: https://www.facebook.com/thepbrealityshow

Business Page Example

Business Page Example

Timeline photo must not include any of the following:• Price or purchase information, such as "40% off," "Download it at our website," or

"Free Sunglasses." • Contact information, such as website, email, mailing address or other information

intended for your Page's About section• References to user interface elements, such as Like, Share, or other Facebook site

features. • Calls to action, such as "Get it now" or "Tell your friends."

Guidelines for Business Page Timeline Photo

Twitter is a social networking tool used for microblogging. It enables its users to send and read text-based messages of up to 140 characters, known as “Tweets".

What is Twitter?

• Brand your background.

• Brand your Twitter bio.

• Brand your Twitter header photo.

• Provide value to your followers by posting useful information related to your company.

• Post educational tips related to your company.

• Retweet and reply to others so you’re actively engaging in conversation.

• Live Tweets Post tweets and photos during events.

• Job openings

• Search Engine Optimization (SEO)

• Fresh new content.

• Humanizes your brand.

• Most flexible form of Social Media because you can incorporate your own posts, social media insights, personal information in addition to information about your company.

• Opportunity to post insightful resources that may be useful to prospective clients.

• Opportunity to add a personal element to your posts in addition to information that can’t be found on the company website.

Blogs

• Educational tips related to your industry: How tos, Dos and Don’ts, etc

• Resources for others who want to learn about your occupation

• Company history

• Feature staff members

• Feature partners

• Community Events

• Posts about your own promotions

• Public Relations features

Sample Blog Topics for business

melodie@marketingmelodie.comhttp://www.marketingmelodie.com

Twitter.com/MyMelodieLinkedin.com/in/MarketingMelodieFacebook.com/MarketingMelodieSlideshare.net/MarketingMelodie

Google+: http://gplus.to/MarketingMelodieInstagram: http://instagram.com/marketingmelodie

Thank You

If tweeting about the event My Twitter handle is: @MyMelodie

Hashtag: SMENU

Today’s Second TopicHow to Integrate Social Media Into Your Marketing

Intention: You will learn how to leverage the power of your other marketing tools by understanding how to effectively integrate social media

Here’s why we have this intention: Social Media needs to be cohesive with the rest of your marketing campaigns. It’s something that enhances your marketing strategy, but should not take the place of other marketing channels.

How to Integrate Social Media into:• Other Forms of Digital Marketing• In Person Events• Traditional Media

Important TermsWhat do I mean when I say…

Marketing Campaigns: A specific, defined series of activities used in marketing or using new marketing channels and methods. (SEO, Email, Social Media)

Marketing Strategy: A foundation for executing your marketing campaigns. This process allows an organization to concentrate its resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Important to have a strategy before jumping into social media.

Incorporating Social Media into other forms of Digital Marketing

Digital Marketing: SEOWhat is SEO? SEO: Search Engine Optimization is the process of improving the visibility of a website or webpage in a search engine by the "natural" or un-paid (organic) search results

• SEO goes hand in hand with Social Media.• Search engines pick up “real time” information and results that are created

through Social Media.• Blog posts create fresh, new content for your website on a regular basis which is

picked up on by search engines .• Strategically utilize keywords in your Social Media updates.• Link keywords in your blog posts.

Digital Marketing: SEOExample of linking keywords in a blog post from NewCondosOnline.com

Digital Marketing: Email2 Types of Email Marketing, 2 Opportunities to integrate Social Media

• Personal Emails sent out from your Business Account- Emails you are sending out directly to another recipient

• Email Marketing Campaigns- Emails you send out with a specific message to consumers. Usually sent out to many people at once on your email list.

Digital Marketing: EmailPersonal Emails• Integrate Social Media into your personal emails by including a link in your signature

Digital Marketing: EmailEmail Marketing Campaigns• Include clear call to actions in your email marketing campaigns• Include clear links/Social Sharing buttons to your social media networks

Social Sharing Buttons

Photo sharing

• Photo sharing social network

• Mobile based application. To sign up you must download Instagram on your smart phone

• Enables users to take a photo, apply a digital filter and then share it with other Instagram users they are connected on the social network.

• Confines photos to a square shape, similar to Polaroid images.

What is Instagram?

Instagram Tips• Best to use the same username for Instagram that you have on Twitter. Easier for people to

find you.

• You can utilize a few hashtags for each image to optimize exposure. You can comment with hashtags.

• Take photos related to your brand that give people a glimpse of what you’re doing real time.

Instagram Hashtag Examples

Incorporating Social Media into In Person Events

In Person Networking Events• Include links to your social networks on your business cards.• Connect with your new contacts on LinkedIn immediately after the event and

mention where you met them.

Conferences• Do research on who’s going to be attending beforehand and reach out to people on

Social Media that you’d like to meet.• RSVP that you’re going to be at the event on Facebook and LinkedIn and share with

your connections.• Find the official hashtag for the event/conference you’re going to. Tweet that you’ll

be there with event Hashtag and include the Hashtag in all tweets relating to that conference.

• Hashtag- Allows you to track specific events and topics. At conferences, it’s a great way to find out and connect with others who are already there.

• Connect with your new contacts on LinkedIn immediately after the conference and mention where you met them.

Incorporating Social Media into Traditional Media

Traditional Media- PrintMany types of print marketing are still relevant today: Brochures, flyers, Magazine/Newspaper ads• Include Social Media icons and write out your URL names for each icon

next to the icon so readers can easily connect with you online.• QR Codes. • Make print material available virtually online.

Include the URL next to the icon

Traditional- Radio • Stop repeating the phone number over and over again at the end of a

Radio Ad. People are not going to remember the number or call you right away. Instead, repeat your website.

• In addition to your website, mention to find you on Facebook and Twitter. Say the URLs. People are much more likely to remember this than a random phone number.

TV/Videos• Include a visible URL of your website.

• Include a visible URL or your Social Media URLs.

Public Relations What is Public Relations (PR)?

• Social Media Press Releases- When creating a press release, your social media version should be customized for the web. Social Media press releases have sharing features, a specific tweet that readers can post, links within the press release etc. PitchEngine is a useful site

• Teaser Posts: Create excitement about your upcoming PR appearance. Whether it’s a mention in a magazine, a radio interview or television appearance, let your community know exactly when and where they can see your company in the media! Post anticipating tweets and Facebook updates a few days out.

• Blog post follow up: After your PR appearance, draft up a quick blog post with information about your feature. If it’s a TV clip, see if you can obtain a file of the clip to host on your own YouTube and embed in your blog post. If it’s a radio appearance, get an audio of your airtime. If it’s an article, link to the online version of the article.

Public Relations: The practice of managing the communication between an organization and the public to gain exposure of news to target-audiences.

Public Relations Activities: Messaging, Press releases, Speakerships, Media Relations including trade, local, national and online publications.

melodie@marketingmelodie.comhttp://www.marketingmelodie.com

Twitter.com/MyMelodieLinkedin.com/in/MarketingMelodieFacebook.com/MarketingMelodieSlideshare.net/MarketingMelodie

Google+: http://gplus.to/MarketingMelodieInstagram: http://instagram.com/marketingmelodie

Thank You

If tweeting about the event My Twitter handle is: @MyMelodie

Hashtag: #SMENU