social media for time-starved entrepreneurs (search influence)

WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

SOCIAL MEDIA FOR TIME-STARVED ENTREPRENEURS

WHY SOCIAL MEDIA IS WORTH YOUR TIME

@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

OF ONLINE ADULTS USE SOCIAL NETWORKING SITES


74%


OF ONLINE ADULTS USE FACEBOOK

71%


OF ONLINE ADULTS USE LINKEDIN

28%OF ONLINE ADULTS USE

PINTEREST

28%


OF ONLINE ADULTS USE INSTAGRAM

26%OF ONLINE ADULTS USE

TWITTER

23%


OF BUSINESSES SAY SOCIAL MEDIA KEEPS CUSTOMERS

25%


ARE CEOs FINALLY GOING SOCIAL?

68%

@searchinfluence

OF CEOs HAD NO SOCIAL PRESENCE ON THE FIVE SOCIAL NETWORKS

OF CEOs WHO HAD TWITTER ACCOUNTSWERE ACTUALLY TWEETING

69%


LINKEDIN

@searchinfluence

DOMINATES AS THE ENTRY SOCIAL NETWORK OF CHOICE

OF CEOs ONLY ON ONE NETWORK WERE ON LINKEDIN

74%



YOU CAN GO SOCIAL

NOT YOUR FULL-TIME JOB … AND THAT’S OK!


COMPLEMENT YOUR BUSINESS


TARGET YOUR SOCIAL TIME


CHANNEL YOUR TARGET CUSTOMER


STEP 1 DEFINE YOUR TARGET MARKET• DO YOUR CUSTOMERS FALL INTO A CERTAIN INCOME CLASS TO AFFORD YOUR PRODUCTS, SERVICES?

• IS YOUR PRODUCT OR SERVICE SPECIFICALLY FOR MEN OR WOMEN?

• WHAT IS YOUR TYPICAL CUSTOMER’S AGE? MARITAL AND FAMILY STATUS? WHO MAKES THE PURCHASING DECISIONS?

• WHERE IS YOUR TARGET CUSTOMER PHYSICALLY LOCATED? LOCAL? ONLINE?

• DOES YOUR PRODUCT OR SERVICE APPEAR TO A CERTAIN CULTURE?



STEP 2 WHAT MAKES YOUR CUSTOMERS TICK?

• WHAT ARE YOUR CUSTOMERS LIKES & DISLIKES?

• WHAT TYPES OF TELEVISION SHOWS DO THEY WATCH? WHAT KINDSOF MAGAZINES, WEBSITES, ETC., DO THEY READ?

• WHAT ARE THEIR VALUES?

• WHAT KIND OF LIFESTYLE DO THEY LEAD? HOW DOES YOUR PRODUCT OR SERVICE FIT INTO THEIR LIFESTYLE?

STEP 3CHOOSE YOUR

TARGET NETWORKS

TO REACH THEM



CHOOSING YOUR TARGET NETWORKS

• FAST-MOVING CONSUMER GOODS WILL PERFOMR BETTER ON FACEBOOK

• TWITTER IS PRIMARILY A NEWS SOURCE FOR ITS USERS.

• PINTEREST IS THE PLACE TO BE FOR FOOD- AND DRINK-RELATED PRODUCTS OR CONTENT AS WELL AS FAMILY OR PARENTING CONTENT.

• INSTAGRAM’S AUDIENCE PRIMARILY FEMALE BETWEEN THE AGES OF 18 AND 44. CLOTHING, ACCESSORIES AND ENTERTAINMENT-RELATED BRANDS DO WELL HERE.

FACEBOOK@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

INSTAGRAM


TWITTER


YOUTUBE



MAKE A PLAN

@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

STEP 1 CREATE SOCIAL MEDIA GOALS• WRITE DOWN 3 SOCIAL MEDIA GOALS: WHAT SUCCESS LOOKS LIKE AND HOW YOU’LL TRACK THEM.

• WHAT TYPES OF CONTENT WILL YOU POST AND HOW OFTEN?

• WHO WILL CREATE THE CONTENT?

• YOUR SOCIAL MEDIA EFFORTS SHOULD BE DRIVEN BY BUSINESS OBJECTIVES.

• GO BEYOND SOCIAL; CONSIDER LEADS, SENTIMENT OR WEBSITE TRAFFIC.


STEP 2 DO A SOCIAL MEDIA AUDIT

• WHAT SOCIAL MEDIA NETWORKS ARE YOU ON?

• WHO IS CONNECTING WITH YOU VIA THESE SOCIAL NETWORKS?

• HOW DOES YOUR SOCIAL MEDIA PRESENCE COMPARE TO YOUR COMPETITORS?


STEP 3 CREATE OR IMPROVE

• IF YOU’RE NOT ALREADY ON YOUR TARGET SOCIAL MEDIA NETWORKS, IT’S TIME TO OPEN AN ACCOUNT

• IF YOU’RE ON YOUR TARGET SOCIAL MEDIA NETWORKS, REFINE & UPDATE THEM.

PUT IT ON THE CALENDAR



BEST TIMES TO POST ON FACEBOOK

• POST BETWEEN 1-4 P.M.

• PEAK TIME IS WEDNESDAY AT 3 P.M.

• LIMIT POSTS ON FACEBOOK TO ONCE PER DAY


BEST TIMES TO POST ON LINKEDIN

• BEST DAYS ARE TUESDAYS – THURSDAYS

• PEAK TIMES ARE NOON AND 5-6 P.M.

• WORST TIMES TO POST ON LINKEDIN ARE MONDAYS AND FRIDAYS 10 P.M. TO 6 A.M.


BEST TIMES TO POST ON TWITTER

• GOOD TIMES TO POST ARE MONDAYS THROUGH THURSDAYS FROM 1-3 P.M.

• WORST TIMES TO POST ARE ANY DAY AFTER 8 P.M. AND FRIDAYS AFTER 3 P.M.

MULTITASK


GET SOCIAL MEDIA APPS ON

YOUR PHONE


@searchinfluence

SOCIAL MEDIA APPS


LINKEDINPINTEREST

INSTAGRAMFACEBOOK

@searchinfluence

APPS FOR TWITTER


TWEETCASTERTWICCA (FOR ANDROID)

TWITTERECHOFON

AUTOMATE, AUTOMATE,AUTOMATE


@searchinfluence

FACEBOOK SCHEDULING


@searchinfluence

THERE’S ALSO HOOTSUITE


REACT & ENGAGE



STRATEGIC FOLLOWING

• FOLLOW OTHER KEY INDUSTRY MEMBERS AND INFLUENCERS THAT ARE RELEVANT TO YOUR BUSINESS

• ENGAGE WITH INDUSTRY INFLUENCERS ONLINE


ENGAGE STRATEGICALLY ON TWITTER

• RETWEET TWEETS THAT ARE RELEVANT TO YOU

• @MENTION INDIVIDUALS OR BUSINESSES YOU ADMIRE

• RESPOND/REPLY TO TWEETS THAT ARE RELEVANT TO YOU OR MENTION YOU


ENGAGE STRATEGICALLY ON FACEBOOK

• REPOST CONTENT THAT IS RELEVANT TO YOU

• TAG INDIVIDUALS OR BUSINESSES THAT YOU ADMIRE

• RESPOND/REPLY TO POSTS THAT ARE RELEVANT TO YOU OR MENTION YOU


LEVERAGE YOUR AUDIENCE

• ASK YOUR AUDIENCE TO SHARE IMPORTANT POSTS

• ASK YOUR AUDIENCE TO COMMENT AND SHARE FEEDBACK

• BE PREPARED TO RESPOND TO COMMENTS WHEN NEEDED

TRACK YOURSELF


@searchinfluence

SOCIAL MENTION


@searchinfluence

TOPSY


@searchinfluence

ARE YOU INFLUENTIAL?


WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

THANK YOU!ANY QUESTIONS?

social media for time-starved entrepreneurs (search influence)

Marketing

social time

online adults use pinterest28

online adults use twitter23

social presence

social networksof ceos

target customer

social networking sites

target market