social media for customer acquisition by pradeep chopra
Post on 13-Jan-2015
619 Views
Preview:
DESCRIPTION
TRANSCRIPT
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Social Media for Customer Acquisition
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Platform Global India Facebook
No of Users (Million)
1000+ 60+
500+ 20+
200+ 15+
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Time Has Not Changed
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
You were expected to have a Website.
You were expected to have a Blog.
You are expected to have a Facebook
Page.
Hits (2000) > Likes (2010)
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
# of Fans: Currency for Success!
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Quiz Time!
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Facebook Edge Rank
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Customer Acquisition
Influence Lead Sale
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
“Only 20% of marketing budgets are typically spent on retention.
Yet, in many cases, 75% of revenues comes from existing
customers.” Source: Flip the Funnel
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Influence
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Tweet 2 Order
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Company Page
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Leads
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Apps + Contest
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Reveal the Name Contest 1. 150,000 people
participated 2. 35,000+ requests for Test
Drives 3. 8000 Cars booked in 10
days
Car Launch
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Sale
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Facebook Ads
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Facebook Posts
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
25% Online Revenue through Facebook
facebook.com/Chumbak
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
30x ROI on FB Ads: 10k+ Tickets Sold
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Over 20% All Sales through Facebook
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Tweet 2 Order Tweet to Order
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Facebook Advertising
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Google Adwords vs Facebook Ads
■ Adwords: intent => higher conversion ■ Facebook: targeting + cost effective ■ Facebook: Early mover advantage
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Opportunity of Targeting on Facebook
■ Age ■ Location ■ Gender ■ Interest ■ Email, Phone or Userid ■ Relationship Status ■ Social Connection on Facebook ■ Occupation ■ Education
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Interest Targeting on Facebook
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Retargeting on Facebook
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Email/Phone/Id Targeting on Facebook
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Facebook Ads
Some Facebook Page
FB User
Your Ad
Promote Facebook Page, Event or
Application
To your Website for Lead Generation & Sales
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Optimizing Ads for Success!
Advertiser A Advertiser B Impressions 100 100
Clicks 2 5 CPC (Rs) 10 5
Yield (Rs) 20 25 CTR (%) 2 5
CTR is the Key | 0.1% is Good CTR
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
http://pages.digitalvidya.com/lead-generation-and-sales
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Time to create your Facebook Advertising Strategy!
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Leverage Digital Marketing for Revenue Growth? Our Training is a click away!
www.digitalvidya.com
top related