social media for business: wahine media at sunset rotary waikiki

Social media strategySocial profile customizationImplementation and managementCoaching and training

Wahine  Media

Social  media  guidance  from  the  trenches

Why social media for business?Insider tips and best practicesLocal business examples

Social  media  changes  the  way  we  do  business

Social  media  changes  the  way  we  do  business

“We don’t have a choice on whether we DO social media, the question is how WELL we do it”

—Erik Qualman

Social  media  changes  the  way  we  do  business

“We don’t have a choice on whether we DO social media, the question is how WELL we do it”

—Erik Qualman

Facebook tops Google for weekly U.S. traffic

Social  media  changes  the  way  we  do  business

“We don’t have a choice on whether we DO social media, the question is how WELL we do it”

—Erik Qualman

Facebook tops Google for weekly U.S. traffic

Social gamers will buy $6 billion in VIRTUAL goods by 2013

Social  media  changes  the  way  we  do  business

“We don’t have a choice on whether we DO social media, the question is how WELL we do it”

—Erik Qualman

Facebook tops Google for weekly U.S. traffic

Social gamers will buy $6 billion in VIRTUAL goods by 2013

eReaders have surpassed traditional book sales

Social  media  changes  the  way  we  do  business

“We don’t have a choice on whether we DO social media, the question is how WELL we do it”

—Erik Qualman

Facebook tops Google for weekly U.S. traffic

Social gamers will buy $6 billion in VIRTUAL goods by 2013

eReaders have surpassed traditional book sales

90% of people trust peer recommendations

Social  media  changes  the  way  we  do  business

“We don’t have a choice on whether we DO social media, the question is how WELL we do it”

—Erik Qualman

Facebook tops Google for weekly U.S. traffic

Social gamers will buy $6 billion in VIRTUAL goods by 2013

eReaders have surpassed traditional book sales

90% of people trust peer recommendations14% of people trust advertisements

In 2011, the average cost per lead for outbound-dominated businesses was $373, while inbound businesses reported their leads cost on average $143.

Source: Hubspot State of Inbound Marketing, 2011

Social  media  costs  less  to  

produce  leads

In 2011, small businesses plan to spend 49% of their lead generation budgets on inbound marketing.

Source: Hubspot State of Inbound Marketing, 2011

Small  businesses  are  using  most  

of  their  budgets  for  social  media

What’s  the  ROI  of  social  media?

What’s  the  ROI  of  social  media?

The ROI of social media is your business will exist in 5 years.

—Gary Vaynerchuck

For more info on ROI:http://wahinemedia.com/wahineblog

OK  I’m  ready.Now  what?

Follow  a  strategy

Defines your “why”

Defines your “what”

Defines your “how”

Defines success

Your roadmap and step-by-step guide to social media success

Be  social!

20% marketing, 80% engagement.

The best way to tell people you’re home is to knock on their door

Share social content

Dialogue is back AND forth!

All aspects of your business should be social—a social business.

ListenFor your name

To your competition

To influencers

Your target market

Respond

Response time

What about weekends?

Be  fearless

Lack of resources or money

“Bad” reviews or customer complaints

Fear of the unknown is the biggest reason businesses don’t dive into social media

Local  movers  and  shakers

Tiki’s  Grill  &  BarAlways available and responsiveRelevant informationGreat custom apps (tabs)

@AskHMSAHelpful videos on YouTubeResponsive and helpful on TwitterEngaged with the community

Bank  of  HawaiiResponsive and friendlySweepstakes with big prizeHave a mobile app

Hawaii  Aloha  TravelRelevant and useful informationBroadcasts live each Friday to answer fan questions

Civil  Beat Progressive and community drivenResponsive and relevant

Big  City  DinerHelpful and responsiveGreat custom apps (tabs)Owner, @BCDlane tweets as well

Moms  in  HawaiiRelevant, helpful informationResponsive and friendlyProvides a community forum

Keep  in  touch!

Wahine Mediaweb: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemedia

Gwen Woltz@gjwahine

Karen Weikert@karenweikert

Download this slideshow:http://www.slideshare.net/wahinemedia