social media for beginners: getting started - dawn jensen

Post on 18-May-2015

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Social Media Speaker Dawn Raquel Jensen presents on Getting Started with Social Media - an overview as guest lecturer in Roseau, Dominica. Dawn (@dawnrjensen) is a social media and digital marketing trainer at Virtual Options Coaching & Training (@virtualoptions). For more information email Dawn at training@virtualoptions.net

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Getting Started with Social Media

Presented byDawn Raquel Jensen

Virtual Options Coaching & Training

Social media is the use of technology combined with social interaction to create or co-create value.

It’s a conversation.

Fish Where the Fish Are

SOCIAL PLATFORMS: DIGITAL EMBASSIES AND OUTPOSTS

Website

Blog (Hybrid) Site

Facebook

Linkedin Pinterest

Twitter

“Fish Where The Fish Are”

1+ Billion fish are on

Facebook250+ Million

on Linkedin

In Social Media, it’s all about the three F’s:

Friends, Fans and Followers

Your Facebook Profile Your Timeline profile is the starting point for Facebook. Think of it as your front door.

What can you do on a profile page?

• It’s your “Face” on Facebook. • The personal side of the professional*** • Posting updates about your life • Connect with family & friends • You can share videos, pictures, sending

messages, writing on “walls”, and socializing within Facebook.

SOCIAL MEDIA PROFILE: LINKEDINF a n s F r i e n d s F o l l o w e r s

What is LinkedIn

LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries.

Linkedin homepage: Your Dashboard

What to do on LinkedIn

Manage your information that’s publicly available about you

Find and be introduced to potential clients, service providers, and subject experts who come recommended

Create and collaborate on projects, gather data, share files and solve problems

What to do on LinkedIn

Discover inside connections that can help you land jobs and close deals

Gain new insights from discussions with like-minded professionals in private group settings

LinkedIn Public Profile

Good Reasons to UseFind Clients, Promote Relationships

Build Your Buzz

Hire Professionals/Network

Get Feedback and Research

VISUAL BOARD WHERE YOU CAN COLLECT AND SHARE YOUR INTERESTS, HOBBIES, AND INFORMATION

The average Pinterest user has 171 pins distributed over three boards, and have just over 200 followers.

How Does Pinterest Work?

The Pinterest Board

The Pins

HOW ARE YOU DOING SO FAR?

Twitter is a microblogging social network service. Each entry – known as a ‘tweet’ – can be no more than 140 characters long.

A tweet can consist of almost anything: - your own thoughts - a link to a website - other people’s comments - replies to other comments as long as it stays within the 140-character limit.

What do you think?

CONNECTING IT ALL TOGETHER

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Questions??

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