social media comparative analysis of key ecommerce brands
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www.konnectsocial.com
Social Media Analysis of Key Ecommerce Portals
By Konnect Social
www.konnectsocial.com
Industry: eCommerce
Brands Analysed: Flipkart, Snapdeal, FashionAndYou, Myntra, HomeShop18
Listening Period: July 12, 2013 to July 26, 2013
Geographies: All countries
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Objective• Track and Monitor online conversations about these
brands from web and social media
• Identify Key platforms and Influencers
• Identify and highlight negative conversations about brands
• Identify how all brands are faring on social media
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Key Highlights - Twitter
Flipkart Snapdeal FashionAndYou Myntra HomeShop18
Total Followers 82181 12766 12672 10727 13800
Followers Added in the 15 Day Period 534 472 70 443 311
Mentions Received 2193 512 530 1584 709
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Some Negative Tweets – All Brands
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Twitter Analysis
• Flipkart
• Snapdeal
• Myntra
• Fashion and You
• Homeshop 18
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Key Highlights about Flipkart - Twitter
Mentions Received 2193
Influencers Talking
1. @sidin - 1 Mention.63128 followers. Klout score, 83
2. @kanchangupta - 4 Mentions46390 followers. Klout score - 72
Maximum MentionsFriday411 mentionsBetween 3 PM to 4 PM
Total Retweets 92
Tweets with Maximum Retweets25On 19th July
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Key Highlights about Snapdeal - Twitter
Mentions Received 512
Influencers Talking
1. @gulpanag - 9 Mentions645,297 followers. Klout Score, 82
2. @BajpayeeManoj - 1 Mention108,635 followers. Klout Score, 64
Maximum MentionsFriday140 mentions
Total Retweets 64
Tweets with Maximum Retweets45On 12th July
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Key Highlights about FashionAndYou - Twitter
Mentions Received 530
Influencers Talking
1. @Naina - 1 Mention76,684 followers. Klout Score, 68
2. @AaStHa_M - 42 Mentions4,224 followers. Klout Score, 48
Maximum MentionsSunday201 mentions
Total Retweets 32
Tweets with Maximum Retweets13On 19th July
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Key Highlights about Myntra - Twitter
Mentions Received 1584
Influencers Talking@akshayrenukdas – over 40 Mentions795 followers. Klout Score, 44
Maximum MentionsWednesday423 mentions
Total Retweets 1810
Day with Maximum Retweets1583On 18th July
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Key Highlights about HomeShop18 - Twitter
Mentions Received 709
Influencers Talking@Yuvlicious - over 40 Mentions1,825 followers. Klout Score, 44
Maximum MentionsMonday266 mentions
Total Retweets 287
Day with Maximum Retweets130On 15th July
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Influencers ListKonnect Social lets you create a list of influencers in the industry. So we have created 2 Lists here: News Channels and Bollywood
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Influencers List (contd..)
• Total 21 Tweets for Flipkart from News Channels. None from Bollywood
• 3 For Snapdeal from News Channels. None from Bollywood
• None For FashionAndYou from News Channels or Bollywood
• 1 For Myntra from News Channels. None from Bollywood
• None For Homeshop18 from News Channels or Bollywood
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Brand Comparison on TwitterMentions Over Time
Flipkart, which received maximum mentions, the week 15 Jul - 21 Jul was the most active where it received 880 mentions. In the same week Fashion and You received 224 mentions.
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Brand Comparison on TwitterMost Engaged Users
Most Engaged users are the ones who mention you more frequently in their Tweets. Above are the most engaged users for each brand
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Brand Comparison on Twitter
Top Users by Followers
Top users by followers are influencers in the industry (having large number of followers base)
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Brand Comparison on FacebookTotal Fans
The relative share of fans: Flipkart.com - 26%, Myntra - 21%, Snapdeal - 18%, FashionAndYou - 18%, HomeShop18 - 15%
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Brand Comparison on FacebookEngagement and Engagement as percentage of Fans
Snapdeal has generated maximum engagement - 52,974 which is 4.28% of the total fans (1239131)Myntra has generated least engagement - 13909 which is 0.98% of their total fans (1416185)
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Brand Comparison on FacebookEngagement Over Time
Snapdeal had 22 Jul - 26 Jul as the most popular week which accounts to 18% (8851) of their total engagement.
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Brand Comparison on FacebookEngagement By Post Type
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Brand Comparison on YoutubeTotal Subscribers
Brand Subscribers
Flipkart 1503
Snapdeal 85
FashionAndYou 111
Myntra 574
HomeShop18 2866
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Note: Report is for July month as in last 15 days there are not many videos uploaded.
Brand Comparison on YouTube (contd..)
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• For Flipkart, videos less than 21 secs generate maximum views. Flipkart India had 3 videos in this duration and 1,978 total views
• Snapdeal (select Snapdeal from dropdown, chart is not shown) is not very active on youtube in last one month. No videos published.
• FashionAndyou also is not very active.
• For Myntra, videos greater than 3 mins generate maximum views. Myntra had 5 videos in this duration and 6,268 total views. Myntra published a total 6 videos in this period and deleted one.
• For HomeShop18, videos with 1.01 mins to 1.20 mins generate maximum views. Homeshop18 published 17 videos in this duration which got 2,423 total views. Few of them were deleted later.
Brand Comparison on YouTube (contd..)
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Brand Comparison on Youtube
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Brand Comparison on Youtube
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Brand Comparison on Youtube
Most Rated Videos
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Key Highlights - Web
Flipkart Snapdeal HomeShop18 FashionAndYou Myntra
Total Mentions 482 458 304 64 240
BreakdownBlogs - 80.91%Forums - 0.21%News Websites - 18.88%
Blogs - 94.76%News - 5.24%
Blogs - 94%News - 6%
Blogs - 98%News - 2%
Blogs - 86%News - 14%
SentimentsNon Negative - 98%Negative - 2%
Non Negative - 97%Negative - 3%
Non Negative - 97%Negative - 3%
Non Negative - 94%Negative - 6%
Non Negative - 97%Negative - 3%
Top Sites
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dealzexplorer.comsavemoneyindia.netwww.dealcurry.comwww.zeal4deals.comcouponmajaa.com
zeal4deal.comfreekaamaal.comsavemoneyindia.netdealsbin.inmedianama.com
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Summary of Results on the Web
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Summary of Results on the Web
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Some Negative Results – All Brands
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Some Negative Results – All Brands
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Results around top Keywords - Flipkart Keyword: Funding
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Thank You
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