social media case study – charity: water
Post on 16-Nov-2014
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Charity: water is a charity started by Scott Harrison of New York that provides clean water to save lives in poor countries.
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Charity: water has successfully raised $10 million (most of that last year alone) from 50,000 individual donors, thereby providing clean water to nearly one million people in Africa and Asia.
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Using Social Media to be more
effective the Charity: water way
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Relationships are the key currency for
nonprofits and social media is a
great way to build and maintain
good relationships.
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Charity: water (CW) is using social media tools
like Facebook, Twitter and Tumblr to connect
with people who share the same concerns as
them. CW adds value by sharing relevant
information and content with their friends/followers
on these social platforms.
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For nonprofits to scale beyond a level, transparency is very important and to some extent the rate of their growth also depends on how transparent they are.
In this sense too, social media and nonprofits are made for each other.
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Charity: water shows donors the specific impact of
their contributions. They post photos and G.P.S.
coordinates so that donors can look up their
(Charity: water grants naming rights to wells) wells
on Google Earth.
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Come September and they will have a new
web site that will match even the smallest
donation to a particular project that can be
tracked online.
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During Twestival
(meetup for twitter users in twitter lingo),
charity: water raised $250,000
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Viral video campaigns by charity: water are also a hit among its supporters and play a significant role in motivating people to contribute
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High Stakeholder Involvement
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When was the last time you were asked to
by a charity to engage in conversation?
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Hmm...Almost, Never ?
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But with Charity: water you can get involved• By watching four daily short videos of the drilling as
charity: water goes from village to village drilling wells.
• By following the drilling updates via twitter • By asking questions of the local drilling team via
email or twitter. Also, The local charity: water drill team answers the top five questions on video
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It isn’t surprising that not all nonprofits use
social media and most that use aren’t half
as good as they could be.
The reasons for the same vary from
apprehensions about social media to lack of
a coherent social media strategy.
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If you are a nonprofit you too can learn a
thing or two from Charity: water and use social media to be more effective
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Thank You !!
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Got a question ?
write to dhingra.mayank@gmail.com
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