charity water presskit

8/9/2019 Charity Water Presskit

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water .It’s hard not to think about it nowdays. In the western world, we face growing concerns about our

stewardship of the world’s most precious resource. There’s talk of shortages, evidence of reservoirs and

aquifers drying up and of course, plenty of people who simply don’t care.

But forget about us. Most of us have never really been thirsty. We’ve never had to leave our houses and

walk ve miles to fetch water. We simply turn on the tap, and water comes out. Clean.

Yet almost one billion people on the planet don’t have clean water. It’s hard to imagine what a billion

people looks like really, but one in eight might be easier. One in eight people in our world don’t have

access to the most basic of human needs. Something we can’t imagine going 12 hours without.

Here, we’d like to introduce you to a few of those billion people. They are very real, and they need our help.

They didn’t choose to be born into a village where the only source of water is a polluted swamp. And we

didn’t choose to be born in a country where even the homeless have access to clean water and a toilet.

We invite you to put yourself in their shoes. Follow them on their daily journey. Carry 80 pounds of

water in yellow fuel cans. Dig with their children in sand for water. Line up at a well and wait eight hours

for a turn.

Now, make a decision to help. We’re not offering grand solutions and billion dollar schemes but instead,

simple things that work. Things like freshwater wells, rainwater catchments and sand lters. For about

$20 a person, we know how to help millions of people. Start by helping one.



charity: water gives 100% of the money raised to direct project costs, funding sustainable clean water

solutions in areas of greatest need. We work to raise awareness of the water crisis through events,

fundraising exhibitions and other public awareness campaigns.

charity: water is a non-prot organization bringing clean, safe drinking

water to people in developing nations. $20 can give one person clean, safe

drinking water for 20 years.

=

charitwater.or|

We use 5 to 7 gallons of water to flush a toilet. That’s enough water to sustain one person for one day.04



4,500 children die each day from diseases caused by a lack of safe drinking water and proper sanitation.

In Sub-Saharan Africa, a baby’s chance of dying from diarrhea is almost 520 times greater than here in

the US. Illnesses like diarrhea are caused by drinking contaminated water and kill more than 2.2 million

people each year. That’s the equivalent of 20 jumbo jets crashing every day. Children under ve are the

most susceptible to water-borne disease; their developing bodies often fail to withstand the amount of parasites normally found in contaminated water sources.

Almost one billion people on the planet don’t have access to safe, clean

drinking water. That’s one in eight of us.

why.

charitwater.or/whwater06 |

A five minute shower uses 25 to 50 gallons of water, 5 times the amount needed to keep a human being alive for one day.



I took this picture an hour south of Kigali, Rwanda. The country to the north is lush and beautiful- yet

an hour to the south, people are dying of thirst. Gathering muddy water daily from this ravine in 20-liter

fuel cans, they haul it back to their village. Cow feces and urine make this water deadly, but as most here

live on less than $1 a day, they can’t afford the charcoal to boil it.

spotlight on Rwanda.

charitwater.or

Where we work:

Banladesh

CambodiaCentral African Reublic

Cote d’Ioire

Democratic Reublic of Cono

Ethioia

Haiti

Honduras

India

Kena

Liberia

MalawiRwanda

Sierra Leone

Tanzania

Uanda

08 |

An automatic dishwasher uses 9 to 12 gallons of water. A person in the developing world uses 5 gallons all day to wash, cook and drink.

image on next page -Scott Harrison



An average person in America uses about 150 gallons of

water daily to cook, clean and drink. An average person in

a developing nation struggles to nd 5.

5G

average water use.

average american cOnSUmeS:average perSOn in adevelOping natiOn cOnSUmeS:150g/day 5g/day



charitwater.or12 |

Every time we take a bath, we use about 36 gallons of water. We relax in enough water to keep a family of four alive for two days.

water changes everything. Wells transform communities. Preventable water-borne diseases are drastically decreased. Long walks to

muddy rivers and swamps are no longer necessary. Time spent collecting water is reduced, offering

women a chance to earn an income and children a chance to get an education. Water projects bring

people together and offer improved health, a better quality of life and hope for a better future.



water solutions.

charity: water partners with local organizations on the ground to build and rehabilitate freshwater wells.

Clean water can also be found by protecting mountain springs and catching rainwater. Underground

aquifers provide safe, clean water and can typically be reached by drilling down 100 - 300 feet. Appropriate

technologies are crucial for providing sustainable solutions.

Freshwater solutions are readily available and can give clean water to an

average of 250 people for 20 years.

charitwater.or14 |

Manufacturing your car used 39,000 gallons of water. That’s enough water to keep one person alive for almost 54 years.



charitwater.or16 |

The amount of water it takes to refine one barrel of crude oil could sustain a village of 617 for a day.

how is a project implemented?

FIRST. lo w s wok wh ous h o o o f s of s .

THEN. Wok wh h: w, o s f ohs o bu. ths s o-

o sus hh how h o ozo s o h oj o susb. e

ou s qu o obu s, bo o o fs o o s owsh. a of h: w’s

s s o-of ozos who xs w, so h uo.

HOW. W b s b o, so ojs us b o o h ous h o -

o. th s of ojs w fu h-u ws, bohos, w oo ks, o s

fs s oos. h: w so fus hbos of bok w os - ou

bs o . e ou s qu o w o, who s sosb

fo h o- susb of h oj. th so o busss so h uhs s fo fuu

s.

cous ohs so h uo. H bhoo fs

hwsh sos us ss ks h w o .

e ous w qu s bfo w b osu. ths s s f h w s f of

os hfu s- k s o fuo- s sf o k.

SHALLOW WELL IN LIBERIA

DEEP WELL IN KENYA

600 feet

2/3 of the Eiffel Tower

70 feet

The White House

.................................................................................

.................................................................................



RAINWATER CATCHMENT. rw oo

ks uz wh ouw s o b o s

sho su. r us s o h oofs of

houss, shoos o oh bus h

fow of f houh ss of s o ho k.

A HAND-DUG WELL. H-u ws ossb

s wh hh w b. th o ks

1-3 ohs o , h ou usu

s. Bus of h f bo fo wh h

s, h-u ws h os os-ff

wh ossb.

A DRILLED WELL. a w s wh h w

b s o hb b h-. i ks

3-4 s o w, ofsso of w

s s o. Bus of h h of ws,

h o ob w h h-u

ws, bu so o xs.

SPRING PROTECTION. S oos

sss h sf so w

o ous. nu ss wh

fshw bks h h’s suf. to u

fshw, boxs o h sou of h

s o o w fo oo.

BIOSAND FILTER. d w s ou houh

o h o of h f. a boo

of ooss os h w,

’s h f houh of s o o

us. F, ’s ss o buk,

o sf k w fo f.

POND SAND FILTER. W s f houh

u hbs of s, o bs s.

afws, w s bo o o k sf o

k. po s fs oo w souos s

wh h’s hh f.

charitwater.or /rojects17 | A person can survive three weeks without food but no more than three days without water.



charitwater.or /rojects18 |

Manufacturing your car used 39,000 gallons of water. That’s enough water to keep one person alive for almost 54 years.

where we are.

charity: water has selected 16 countries in which to focus our efforts and impact.

These 16 countries have been chosen because they have very limited access to a safe water supply, have high rates

of water-related death and have exemplary local partners working to implement sustainable projects that tip the

scale. Globally, the greatest water needs are in Sub-Saharan Africa and South Asia, so most of our projects are

located in those regions.



INDIA

technologies: water towers

partner: gram vikas

39 10,713200

BANGLADESH

technologies: pond sand filters,

deep tube wells

partner: concern worldwide US

180 23,000

water projectin a village

water projectin a school

people

served

water project

in a clinic

sanitation

facilities+

HAITI

technologies: spring protections

partner: partners in health,

concern worldwide

14 31,530

HONDURAS

technologies: rehabilitations,

drilled boreholes

partner: living water international

34 22,50011

1,548 WATER PROJECTS16 COUNTRIES 802,455 PEOPLE SERVED

SIERRA LEONE

technologies: hand-dug wells

partner: concern worldwide UK

14 4,200

+ 256

LIBERIA

technologies: tap stands, rehbilitations,

drilled boreholes, spring protections,

rainwater collection tanks

partner: concern worldwide US, equip liberia

170 83,8201

+

COTE D'IVOIRE

technologies: water tower rehabilitations,

hand pump rehabilitations

partner: international rescue committee

30 33,00036

10

CENTRAL AFRICAN REPUBLIC

technologies: rehabilitations, drilled boreholes


168 205,989

+ 12

DEMOCRATIC REPUBLIC OF CONGO

technologies: rehabilitations, hand-dug wells

partner: action against hunger

19 7,700

+

ETHIOPIA343

technologies: spring protections,

hand-dug wells, drilled boreholes

partner: a glimmer of hope foundation,healing hands, living water international

397 194,267

+

TANZANIA17

technologies: rainwater collection tanks

partner: global partners for development

34 9,566

13

MALAWI1


partner: pump aid, water for people

198 37,958

UGANDA


partner: lifewater international, restore

international, concern worldwide US,

international lifeline fund

53,77088

RWANDA

technologies: drilled boreholes


4,40011

KENYA

technologies: drilled boreholes


+ 2511 68,000

1900 BIO-SAND FILTERS

* CAMBODIA

technologies: bio-sand filters

partner: samaritan’s purse

*Not reflected in project total

12,000



proving it with

charity: water proves every project using photos, video and GPS coordinates

plotted in Google Earth. Staff visit completed projects on an ongoing basis

and bring back proof of the work being done.

Individuals who sponsor $5,000 water projects are recognized by a virtual plaque published on Google Earth

so they can see exactly where their money went.

charitwater.or20 |

If all the world’s water were represented by one bathtub, a teaspoon would be the amount that is available for human use.



Imagine if New York’s taps ran dry. What would we do? We’d probably walk through the streets in

search of the nearest water source, in this case Central Park Pond, and have no choice but to bring the

water home to serve to our families, to cook, clean and drink. This 60-second short allows us to imagine

for a moment what life without clean water would be like in New York City.

Oscar winner Jennifer Connelly, Hotel Rwanda director Terry George-

and award-winning cinematographer Ellen Kuras volunteered their timeto shoot our public service announcement.

charitwater.or /sa

public awareness.

22 |

At any one time, half of the world’s hospital beds are occupied by patients suffering from water-borne diseases.



The Water for Schools campaign aims to raise $2 million within the rst year, giving 100 schools indeveloping countries clean, safe drinking water. Each group has a fundraising goal of $5,000 and the

money is then combined with other groups to fund a water project for a school in need.

water for schools is a student-led campaign to raise awareness and funds

for water projects at schools in developing nations.

waterforschools.or

water for schools.

24 |

50% of all schools around the world don’t have access to clean, safe drinking water.



mycharity: water is a fundraising platform that connects donors and fundraisers to the people they’re serving.

Every dollar raised on mycharity: water is tracked to a specic water project, and when work is complete, the

projects are proven using GPS coordinates and photos in Google Earth.

In September of 2008, over 800 people gave up birthday gifts and asked for donations from friends,

family and strangers. Together with matching gifts, almost $1,000,000 was raised to bring clean water to

people in Ethiopia. We knew they were on to something. Since then, we’ve been busy building a website

where everybody can use their birthdays, weddings, anniversaries, holidays or fundraise just because - all

to give people clean drinking water.

To start a fundraising page, visit mycharitywater.org

mcharitwater.or

mycharity: water

26 |

Many people in the d eveloping world must walk more than three hours a day to fetch water.



The charity: ball is aimed to educate and engage viewers, connecting them rst hand to the people

and communities we are trying to help. Throughout the night, guests are given various ways to donate

through the live & silent auction, merchandise sales and the waterwalk.

The charity: ball is an annual fundraising gala and photography/multimedia

exhibition held in New York City each December. The charity: ball has

been hosted by Entourage star Adrien Grenier and model Jessica Stam.

the charity: ball.

charitwater.or/charitball28 |

90 percent of the population of Central African Republic does not have access to safe water.



New Yorkers are lucky to have the best ltered tap water in the country. We took samples of water from

the East River, the Hudson, ponds in New Jersey and Long Island and showed people what their water

would look like if they were forced to rely on a local water source.

On September 22, 2006, we toured ve of New York City’s top parks, including

Union Square & Columbus Circle, with a 10-day outdoor exhibition.

the NYC parks exhibition.

charitwater.or30 |

Fetching water greatly reduces time available for raising children, generating income or attending school.



Theory created the Icon Project to showcase the development and exposure of visionary endeavors; so

when it came to water, Theory stores had a specic vision as well. The Theory designers in partnership

with Linda Loudermilk, created an original line of charity: water gear including hoodies, t-shirts and tank

tops. The campaign raised over $87,000 throughout eight Theory stores worldwide.

In 2008, charity: water partnered with theory to create a water collection.

100% of the proceeds funded wells in Ethiopia.

Theory partnership.

charitwater.or /theor32 |

By 2025, it is estimated that two thirds of the world’s population - about 5 .5 billion people - will live in areas facing moderate to severe water stress.



Through the sale of signature t-shirts and charity: water bracelets in Saks Fifth Avenue stores nationwide,

Mother’s/Father’s Day campaigns, store window displays and a gala evening event in New York City. Saks

Fifth Avenue has raised over $731, 000 for the cause. 100% of the money has funded projects in Central

America, India, and Sub-Saharan Africa, providing safe drinking water to over 130 communities in need.

For the past two years, charity: water has partnered with Saks Fifth Avenue

to raise awareness of the water crisis.

Saks Fifth Avenuepartnership.

charitwater.or /saks34 |

Watering a lawn uses 10 gallons per minute. Every minute your grass soaks up enough water to keep 2 people alive for a day.



-

4/1/08 3:3:43 PM



press.charity: water has been published in 300+ publications. Many donated free ad space to

help raise awareness about the issue, others contributed by writing about our work.

charitwater.or /media37



sponsor a well.100%One hundred percent of every donation made to charity: water directly funds water projects in developing countries. Our operating costs are raised

through a separate set of donors and foundations. We pay for every light bulb, plane ticket and staff member separately, so every penny of your money

reaches those in need.

WHERE yOUR MONEy gOES. We only fund direct costs associated with the construction and maintenance of the well, such as materials and fuel for the drill rig. Money is also allocated

to train community members how to maintain their new water source. We strongly believe in community training programs, as they drastically improve

the effectiveness of the well. In other words, we explain the importance of keeping water containers clean and teaching kids proper handwashing methods- both key factors in improving health and reducing disease.

CAN SpONSOR A FRESHWATER WELL AND gIvE A COMMUNITy OF 250

pEOpLE CLEAN, SAFE DRINKINg WATER FOR 20 yEARS.

CAN BUILD A WELL AND LATRINES IN A SCHOOL AND gIvE 1,000+STUDENTS CLEAN, SAFE DRINKINg WATER AND SANITATION.

Once charity: water receives funding for a water project, we work with our implementing partners in the eld to identify the most viable options, and the

actual community preparation and construction can begin. Water projects generally take 12-18 months to complete, at which point charity: water reports the

status to donors and uploads all photos to Google Earth. Each project has a virtual plaque recognizing the community and the individual or company who

made the project possible. To fundraise for a water project online, please visit mycharitywater.org To donate, please visit charitywater.org/donate

charitwater.or /donate38 |

A person can survive three weeks without food, but only three days without water.



Scott Harrison

Simon Willows

Chris Pereira

hotorah:

contact us.

charitwater.or /contact39

in New york in London

charity: water

200 Varick Street, Suite 201

New York, NY 10014

p. 1 646 688 2323

f. 1 888 707 6466

Jordan Shea

director, UK ofce

[email protected]

charity: water UK

56 Gloucester Rd. #124

London SW7 4UB

United Kingdom

p. +44 2030 062414

Rod Arnold

chief operating ofcer

[email protected]

Scott Harrison

founder

[email protected]

Erica Brooks

development associate

[email protected]

charity water presskit

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