social media calendar - creating an effective plan (for your website & social media)

1.  Create a Social Media Content Calendar

2.  Where to find inspiration & ideasCreating Content, Images, Copyright, Correctly Sizing Images, Online Tools, Infographics

3.  Fine line between different types ofcontent vs visual impact /psychology

4. Other Resources

5.  Your branding breadcrumbs

6.  Entice others to share your message

2.  Where to find inspiration & ideasCURATING CONTENT• add some value to the content • www.stumbleupon.com AND www.scoop.it• storify.com AND snip.ly• lifehacker.com.au AND gizmodo.com.au

IMAGES• Quirky, related to your niche, speaks louder than words • Google images (consider copyright, creative commons)• http://search.creativecommons.org/• pixabay.com AND freedigitalphotos.net

1.  Create a Social Media Content Calendar000(download the template here www.maxedoutsolutions.com.au)

Source: creativecomm

ons.org

• pinterest.com/pin/498281146248243303/

• designschool.canva.com/blog/social-media-image-size/

• www.facebook.com/PagesSizesDimensions

CORRECTLY SIZED IMAGES

• canva.com – pre-sized templates, graphic elements • picmonkey.com – image manipulation, filters, collages• recitethis.com – inspirational quotes• watermark.ws – add watermarks, does bulk images• relaythat.com - content auto adjusts, perfect fit,

site-wide changes with style themes

ONLINE TOOLS

2.  Where to find inspiration & ideas

3. Fine line between different types ofcontent vs visual impact /psychology• Create a “Purple Cow” - an image that stands out and breaks up the

Feed. Make readers stop scrolling and take notice of what’s posted (Seth Godin, marketing guru)

Source: pixqbay.com

Source: pixqbay.com

• Individuals react well to images showing smiling people – choose images with open eyes & even a small display of teeth

• Be careful you understand the message your image delivers

Source: pixqbay.com

•Top image - the back row

• In these images, where are you looking?

•Bottom image – left corner

• Use the rule of thirds• Invites the viewer to look

closer into the image• Ideal for transparent

coloured boxes containing text, watermarks, etc

Source: pixqbay.com

Source: thelogocompany.net/balog/infographics/psychology-color-logo-design/

INFOGRAPHICS

• Make the complicated, uncomplicated - A picture is worth a thousand words

• Don't try to include everything - Strip away redundant data- Concentrate on the key message

• Minimise words- Communicate ideas with shapes, graphs, diagrams and pictures

• Make it sharable - Have a great headline, include social media buttons, don't underestimate the value of humour

piktochart.com AND canva.com

Source: http ://media.cr eativebloq.f uturecdn.n et

Source: http://cybrariansweb.com

Source: http://ww

w.cult.ca/

4. Other Resources

ARTICLES / TUTORIALS• sociallysorted.com.au/shift-to-visual-social-media-6-

tips-for-business-infographic/• designschool.canva.com/blog/50-creative-facebook-

covers-to-inspire-you/• http://www.blogherald.com/2013/07/08/how-to-pick-

photos-for-blog-posts-that-will-pop-on-social-media/• hubspot.com• socialmediaexaminer.com• postplanner.com• and of-course …. maxedoutsolutions.com.au

5.  Your branding breadcrumbs• Include your logo, company name, website url, headshot,

contact details• What’s your tagline?• Leverage hashtags, keywords, slogans, terminology• Uniform colours, sizes, placements

– well known brand examples:

• dominos.com.au/• plus.google.com/+DominosPizzaAustralia/posts• facebook.com/DominosAustralia• pinterest.com/dominos_aus/

• mcdonalds.com.au• facebook.com/McDonaldsAU• instagram.com/mcdonaldsau• pinterest.com/mcdonalds

6.  Entice others to share your message• Build your audience – Who is following you?• What platform is your audience using?• Mix and match the types of content

(video, polls/surveys, interviews, lists, tutorials, Q&A)• Be aware of what trends and topics of interest• Integrate a range of social media icons• Ask questions & engage your audience• Use trending hashtags, tag people and/or companies• Thank your audience for sharing• Monitor your post, reach & engagement analytics

- assists in judging what’s working, - where to make changes, - correct times to post

• When is the best time to post?- Facebook (Business Page), Insights, Posts- when YOUR audience was online the previous week

• When is the best time to post?- Hover over a specific day to view that day’s data