social media by lightbox collaborative

Social Media for StartersSocial Media for Starters

Holly Minch

www.lightboxcollaborative.com

Holding good ideas up to the light

Nobody panic! What is social media?

“Social media is any tool that uses the

internet to facilitate conversations.”

-Technology Blogger Brian Solis

Nobody panic! Why is social media important for your organization?

• Listening

• Awareness

• Relationships

• Giving

• Community

• Expectations

LISTENINGLISTENING

CONTENTCONTENT

CONVERSATIONCONVERSATION

MEASUREMENTMEASUREMENT

GOALSGOALS

TEAMTEAM&&

TOOLSTOOLS

Google alerts

Twitter searches

Technorati blog search

Start by listening

Who are we listening to?

ListenListenListenListen

Who are THEY listening to?

WHAT are they talking about?

WHERE are they talking?

SET UP ACCOUNTS

ToolsToolsToolsTools

• Facebook Page

• Flickr

• Pintrest

• FourSquare

• Twitter Account

• LinkedIn Company

• YouTube Channel

• Facebook Cause

HootSuite

Nobody panic! How can PickClickGive’s blog be useful to your organization?

Nobody panic! How can PickClickGive’s Facebook page be useful to your organization?

Nobody panic! How can PickClickGive’s YouTube channel be useful to your organization?

Nobody panic! How can PickClickGive’s Twitter feed be useful to your organization?

140 Characters140 Characters

RT=Re-TweetRT=Re-Tweet

@ indicates a specific account holder at twitter

@ indicates a specific account holder at twitter

Hashtag = categoryHashtag = category

URL links to featured itemURL links to featured itemTime Stamp also

indicates software used to

send

Time Stamp also indicates

software used to send

Anatomy of a TweetAnatomy of a Tweet

@LBCollabwww.facebook.com/lightboxcollaborative

holly@lightboxcollaborative.com

Source: Beth Kanter http://www.bethkanter.org/25-smart/

Goals

Source: http://onemansblog.com/2010/01/26/social-media-what-it-is-how-to-use-it-and-where-to-begin/

Goals, Tools & Time

You are the media mogul

Everyone can participateEveryone can participate

… … wherever they want towherever they want to

But who’s in?

.org

participation = control

TRUST is the new controlTRUST is the new control

Transparency is the expectationTransparency is the expectation

Yeah, but…

ItIt’’s like drinking from a firehose!s like drinking from a firehose!

Smart filtering tames the info flow

Too Much Information, Too Little PerspectiveToo Much Information, Too Little Perspective

Who has time for all that noise?Who has time for all that noise?

You canYou can’’t drink the river. Dont drink the river. Don’’t try.t try.

Hook Up with Respect Hook Up with Respect Hook Up with Respect Hook Up with Respect

Hook Up with Respect Hook Up with Respect Hook Up with Respect Hook Up with Respect

Hook Up with Respect Hook Up with Respect Hook Up with Respect Hook Up with Respect

Hook Up with Respect Hook Up with Respect Hook Up with Respect Hook Up with Respect

Example: VoiceExample: VoiceExample: VoiceExample: Voice

Boulder Valley WomenBoulder Valley Women’’s Health Centers Health CenterBoulder Valley WomenBoulder Valley Women’’s Health Centers Health Center

the interwebsthe interwebs

people interested

in your issue

people interested

in your issue

social mediainfluencers

social mediainfluencers

Yoursweet spot

Check your gut

How To Spot InfluencersHow To Spot InfluencersHow To Spot InfluencersHow To Spot Influencers

Ask your team

Ask your networks

Ask the interwebs

• Twitter: Who To Follow (upload)

Ask the interwebsAsk the interwebsAsk the interwebsAsk the interwebs

• Klout.com

• AllTop.com

• PeerIndex.com

• Back to Twitter: Who To Follow (suggestions)

• FriendorFollow.com

• Rinse & repeat

ContentContentContentContent

What do you have to say?

Social media editorial calendar

How does social media fit with your other communications activities?

GOALSGOALS

TEAM & TOOLSTEAM & TOOLS

LISTENINGLISTENING

CONTENTCONTENT

CONVERSATIONCONVERSATION

MEASUREMENTMEASUREMENT

ConverseConverse

70% Broadcast - 30% Respond

Share good content

Play nice

Thank people

Grow your network

MeasureMeasureMeasureMeasure

How many friends/followers have you added?

How many times were you mentioned/retweeted?

How were your organizational goals advanced?

MeasureMeasureMeasureMeasure

Everybody in the water!Everybody in the water!

© Flickr user: dvs

URL ShortenersURL Shorteners

Fit more into social media

http://www.worldculturepictorial.com/blog/content/one-could-change-world-with-140-characters-twitter-not-for-sale

113

http://bit.ly/fVja57 20

Nobody panic! Case Study: It Gets Better

Nobody panic! Case Study: It Gets Better

Nobody panic! Case Study: It Gets Better

It Gets Better Project It Gets Better Project It Gets Better Project It Gets Better Project

Make it Better Project Make it Better Project Make it Better Project Make it Better Project

Make it Better Project Make it Better Project Make it Better Project Make it Better Project

Who is going to do this work?

TeamTeamTeamTeam

Who has the bandwidth?

What is the right voice?

Right Voice?

Authenticity

Individuals

Personality