social media bootcamp - twitter

Chapter 4: Twitter

Why you should not be afraid of Twitter and how it can help your business.

Presented by:Georgianne Brown & Michelle Carroll

Big Couch Media Group

Today's Agenda Why Should You Get Started with Twitter? What is Twitter? How It Works? How To Get Started. Best Practices for Businesses. Case Study: Twitter Makeover. Q & A

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Capitol Lighting Poll

Why Should You Get Started With Twitter?

• It’s FREE – Better exposure than traditional media channels.

• Establish yourself as an authority in your niche.

• Demographic profile of Twitter are great for the design industry.

• Active Twitter users are more likely to share companies and brands they follow.

• It will improve your search engine ranking.

• IT’S FUN!

Twitter By the Numbers

What is Twitter?

Twitter is a “real-time” microblogging social media platform that enables users to send and read text-based messages of up to 140 characters, known as "tweets"

Twitter - “The Lingo"

• Mention • Tweet • ReTweet • #Hashtag • Message • Trending

Tweet

@Mention

ReTweet

#Hashtag

Message

Trending

The Twitter Difference

• 60% of Twitter users are women

• According to a recent study active Twitter users are 3x more likely to amplify a brand

• Twitter’s demographic skew older than other social networks with the average age around 39

Interior Designers on Twitter

Interior Designers on Twitter

Home Decor Brands on Twitter

Why Businesses Are Using Twitter

• Branding & Awareness • Networking / Building Community • Customer Service• Brand Reputation Management• Prospecting & Selling

Real-Time Benefits of Twitter

• Engage with people in real-time conversations.

• Listen and gather insights by monitoring tweets about your brand, competitors and your industry.

• Identify real time “trends” and respond. • Real-time reporting of events & stories.

Twitter Success Stories for Business

Step 1: How Do I Get Started? Setting Up Your Twitter Profile

Setting up your Profile

Customizing Your Twitter Profile

Twitter recently enhanced their profiles

New header image is similar to Facebook cover image, however less restrictive

• Your profile image, user name, bio, location and link to your website

• Email address – so people can reach out to you

• Special offers and time sensitive information

• Company announcements

How To Design with Header Image

Customizing Your Twitter Background

Step 2: Build FollowersMore Followers =

• Social Authority

• Extend Your Influence in Your Industry

• Lead to More Sales Opportunities

• Establish an authoritative but fun voice and tone

• Follow & Be Followed o Follow people who follow you o Use Twitter directories (Listorious)

• Use Trending Topics to find and join conversations

• Use #Hashtags in your tweets and search

• Join chats (TweetChat)• Promote your Twitter profile

Everywhere

Building Followers

Best Times to Post on Twitter

According to Bitly, early afternoon from 1pm – 3pm Monday to Thursday are optimal times to post links to Twitter

Peak traffic time is from 9 am to 3pm, but posting later in this window increases likelihood content going viral

Tips to Improve Engagement• Use 100 characters or less per Tweet

• Add links for higher Retweets

• Tweet 4x / day or less

• Use #Hashtags wisely

• Use Images wherever possible

• Request Retweets by spelling out the word, i.e. “Please Retweet”

Step 3: Integrate Twitter on Your Website or Blog

• Twitter widget • Twitter buttons / Follow Me

button• Tweet button • Profile widgets

Twitter Makeover

Makeover Strategy

• Create an engaging Twitter header and background image.

• Increase Eric’s fans / followers.

• Develop engaging content & voice

Twitter Makeover

Tips for Success on Twitter

• Create your account with a memorable and consistent name

• Write an AWESOME Twitter bio• Follow others in your niche /

industry• Customize your Twitter Design • Tweet like a PRO – be authentic

• Tweet regularly• Be engaging• Retweet

Summary• It’s FREE!• Twitter is not a fad - Join the conversation.• It will help you get closer and engage with

your customers.• Take advantage of the “real-time” benefits. • Customize your Twitter profile to make a

great impression. • HAVE FUN!

Questions?