cma2012: social media bootcamp
TRANSCRIPT
What You Need to KnowAbout
Social Media
What is Social Media?
Why Use Social Media?
• Brand management• Crisis Management• Media Relations• Thought Leadership• Search Engine Optimization• Low cost / ROI• Building community• Humanizing
Who is Listening?
• Journalists• Bloggers• Amplifiers• Customers• Stakeholders• Policymakers
Define Success!
• Set goals:• Web page clicks• Newsletter sign ups• Fundraising dollars• Event attendance
• Quality over quantity
Sample Blog
Sample Blog
Writing for Social Web
Blogger Relations
• Create lists via search and blogroll• Consider authority of blog• Build relationships before the crisis• Don’t send press releases• Do share exclusives!
What is Twitter?
What is Twitter?
What Industries is Twitter Impacting?
• Journalism – Miracle on the Hudson• Entertainment – Opening Night• Education – Collaboration• Government – Twitter Townhall, CDC• PR – Weinergate• Politics – Arab Spring
Twitter Terms
•Tweet - A short update of what you are doing in 140 characters.•Followers - People who are subscribed of your updates or fondly known as Tweets.•Following - People you are interested for following by subscribing to their updates or tweets.•Direct Message (DM) - Sending a Direct Message to your followers.•At (@) - You can use this when you are referring him/her in your updates. You can prefix their username with @ to display his/her Twitter account in the update.•Re-Tweet (RT) - You can relay a tweet or update by a Twitterer or Tweeter to everyone who are following you.•Hashtag (#) - When you want to tell something specific about some issue or subject, you can prefix your subject with #.•Tweet - Up - When a group of Twitterers or Tweeters arranges a meeting for a social interaction or for some bloggers meet and so on.
•Source: http://www.hellboundbloggers.com/reviews/websites-reviews/twitter-definitions-for-newbies
Why Use Twitter?
• Share news and information• Get feedback• Connect with others (humanizing)• Network from your desk!• Mobilize around issues/legislation• Shorter and faster than blogging• Build presence in case of crisis
Things to Consider
• Who owns your tweets?• What if you switch jobs?• What disclaimers do you need?• Can you humanize your work account?
Search.Twitter.com
What is Facebook?
Why Use Facebook?
• Visibility• Maintaining Contacts• Promoting brand/products/issue• Your friends, colleagues, business partners, affiliates, voters, and amplifiers are there.
Online Video
The 5 W’s of Online Video
Who? - YOU!What? - Keep it simple. Bio’s, events, interviews.Where? - YouTube, your homepage, your newsletterWhen? - Viewers can watch whenever. Always catch media moments!Why? - Powerful, inexpensive, engaging.
Get started
Use URL Shorteners
Next Steps
3) Network–Facebook–Twitter–YouTube
4) Conversation–Consistency–Quality–Transparency
What You’re REALLY Doing
• Increasing qualified website traffic
• Building relationships
• Establishing a record of expertise
Your Website
Multiple Channels
