social media: beyond facebook: pinterest, google+ and more

Carol Morgan, MIRM, CAPS, CSP

Mitch Levinson, MBA, MIRM, CAPS, CGP and CSP

Online FactsHow People Spend Their Time Online

Social Networking: 22%

Searches: 21%

Reading Content: 20%

Emails/Communication: 19%

Multi-Media Sites: 13%

Shopping: 5%

How Social Are You?

Today’s Social Landscape

What Happens Online?Here’s what happened EVERY 60 seconds online in 2013:

Thinking Beyond Facebook….

• Content• SEO• Photos• Opt-in List Building

Content Strategy is

The consistent delivery of interesting, compelling and relevant information.

Why do we need content strategy?

• Social media is every person’s desire to talk about and share something.

• What makes my brand:• Interesting• Compelling• Relevant

• SEO

Successful Content Can:

• Establish trust• Make you stand out• Drive social interaction• Power your pipeline• Create valuable

relationships• Educate prospects• Drive sales

Develop an Editorial Calendar

• Free templates available

• By month, by week

• Distribution options

• Post date• Responsibility

Who is your competition?

Create Your Audience

Staff

Influencers

Happy Customers

Prospects

Leading Your Followers:

• User-friendly, content-optimized, conversion-centric web site

• Via a landing page• 2x more likely to

convert

Landing Page:

Live Chat

Mobile Trends• Mobile coupons get 10 times the

redemption rate of traditional coupons

• 91% of all smart phone users have their phone within arm’s reach 24/7

• Mobile marketing will account for 15.2% of global online ad spend by 2016

• 9 out of 10 mobile searches lead to action, over half leading to purchase

• 61% of local searches on a mobile phone result in a phone call

Mobile Sites that Stand Out

• Easy Navigation & Search Function

• Simple Clean Design

• Social Media Links• Click to Call• User Friendly Forms• Plans, Photos and

Videos• Map & Customized

Directions• Link to View Full

Site

Google+

• Recent algorithm updates

• Importance of Authorship

• User-behavior changes

Google+

The Importance of Visual Content• Your brain process images 60,000 times faster than text. • Why?

– Cognitive– Emotional– Memorable

Visual Content Profile Assets

Why use Pinterest?

• A photo is worth 1,000 words: Share Photos & Videos of Homes, Amenities, Outdoor Living, Design Studio, Homeowners & Events

• Brand Awareness • Attract Prospective Buyers as Followers • Contests & Giveaways• Search Engine Optimization

Pinterest Branding Example

Pinterest Contest Example

• 128 participants/new boards created by pinners

• 209 new overall followers• 292 followed Pin-N-Win board• Increased engagement

Why use Houzz?

• Showcase your work• Share with those looking

for remodelers, architects, interior designers and home builders

• Free and immediately accessible

• Searchable• Connect with other

professionals

• Create Ideabooks to showcase the style, quality and variety of work offered:• Use keyword-rich descriptions• Use product tags • Share your photos on other

social sites• Articles, discussions, message

boards and chat: • Show your expertise • Answer questions thoroughly• Interact with consumers

How to use Houzz?

What is Instagram?• “Instagram is a fun and quirky

way to share your life with friends through a series of pictures.”

• 150 million users (Jan. 2014)• S&A Homes (@sahomebuilder)

– Launched August 2013– 42 followers in first 15

weeks– 101 following– Multiple likes per post– Posting two times per week

Why use Instagram?

• Visuals are impactful • Low-cost artistic

photography• Easy to use • Facebook integration• More than 67% of the top

brands worldwide use Instagram

What is Foursquare?

• 5 billion check ins & 45 million users

• 1.3 million business pages• Share your check ins• Get recommendations • Get deals• Offer specials

How to use Foursquare?

Set up your main office and offer specials.

Examples: • Free products• $$ in upgrades• % off or $$$ off• Free ice cream• Whatever you want. You decide

what’s best for your company.

Facebook Campaigns

Questions?

Marketing RELEVANCE

www.marketingrelevance.com

@mRELEVANCE

www.facebook.com/mrelevance

www.youtube.com/mrelevance

Mitch Levinson, MIRM, CAPS, CSP, CGP, MBA

847-259-7312

mitch@mrelevance.com

Carol Morgan, MIRM, CAPS, CSP

770-383-3360x20

carol@mrelevance.com Thank You!