social media best practices: wahine media at sunset rotary kapolei

Social media strategySocial profile customizationImplementation and managementCoaching and training

Wahine  Media

Social  media  best  practices

Social media policy & privacyShould I use a strategy?What does “social” look like?Why original content?Local movers and shakers

Social  media  changes  the  way  we  do  business

“We don’t have a choice on whether we DO social media, the question is how WELL we do it”

—Erik Qualman

Social  media  changes  the  way  we  do  business

“We don’t have a choice on whether we DO social media, the question is how WELL we do it”

—Erik Qualman

Facebook tops Google for weekly U.S. traffic

Social gamers will buy $6 billion in VIRTUAL goods by 2013

eReaders have surpassed traditional book sales

90% of people trust peer recommendations14% of people trust advertisements

What’s  the  ROI  of  social  media?

What’s  the  ROI  of  social  media?

The ROI of social media is your business will exist in 5 years.

—Gary Vaynerchuck

For more info on ROI:http://wahinemedia.com/wahineblog

OK  I’m  ready.Now  what?

Social  media  policy

There are no rules—specific to you

Policy may include:

Who will be the voice?

Authenticity guidelines

Risk mitigation

Profile ownership

Social  media  privacy

Learn your privacy settings

Don’t be afraid to un-friend

Don’t display birthday (day or year)

Create complex & unique passwords

Clean up your past—Timeline

Would you put it in a headline?

Keep private content OFFLINE

Follow  a  strategy

Defines your “why”

Defines your “what”

Defines your “how”

Defines success

Your roadmap and step-by-step guide to social media success

Why  original  content?Blogging creates leads = sales

Positions you as industry leader

Make sure it’s social!

Drives repeat traffic—provides value

Be  social!

20% marketing, 80% engagement.

Seek out conversations

Share other relevant content

Dialogue is back AND forth!

All aspects of your business should be social—a social business.

Local  movers  and  shakers

Tiki’s  Grill  &  BarAlways available and responsiveRelevant informationGreat custom apps (tabs)

@AskHMSAHelpful videos on YouTubeResponsive and helpful on TwitterEngaged with the community

Bank  of  HawaiiResponsive and friendlySweepstakes with big prizeHave a mobile app

Hawaii  Aloha  TravelRelevant and useful informationBroadcasts live each Friday to answer fan questions

Big  City  DinerHelpful and responsiveGreat custom apps (tabs)Owner, @BCDlane tweets as well

Keep  in  touch!

Wahine Mediaweb: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemedia

Gwen Woltz@gjwahine

Karen Weikert@karenweikert

Download this slideshow:http://www.slideshare.net/wahinemedia