social media best practices property management and apartment marketing professionals
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Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
social media BEST PRACTICESCharity Zierten
Socially Engaged Marketing, NOAA and vendor sponsorsare not affiliated with or endorse the following publicly available social networking tools and resources.
Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
AGENDA
• Best Practices Reminders• Content Creation & Curation• Free Tools• Reputation Management
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99 benefits but “free” ain’t one of ‘em
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Leverage Social Networking Platforms to:• Connect with residents• Increase visibility of your community online• Improve resident retention and referrals• Share important news with residents• Challenge your competition
the purpose of SOCIAL MEDIA
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&goals
1
STRATEGY
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name, address& phone
2
CONSISTENT
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&phrases
3
KEY WORDS
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consistency
4
CONTENT
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withmarketing plan
5
INTEGRATE
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6
IN THENEWS
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things you may not KNOW
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post hyper-local UPDATES
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invite via EMAIL
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facebook HASHTAG
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changes to TWITTER
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creation &curation
6
CONTENT
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• It is hilarious!• It is incredible or
unbelievable.• It is deeply emotional.• It agrees with our
world view.• It makes us stop and
think.
reasons we SHARE
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reasons we SHARE
• It isn’t covered by mainstreammedia (yet).
• It will make someone smile.• It is dramatic.• It is embarrassing.• It is provocative (but SFW).
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educate, excite & AMAZE
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you can share statistics…
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& you can share the love
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consider a photo CONTEST
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use multiple visual social networks
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did you know that fans can reply with photo?
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pet photo contests are still popular
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how-to D-I-Y
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entertain, humor & PERSONALITY
leased in 24 hours!
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the pet perspective
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inspire, motivate & ENCOURAGE
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tap into the spirit of the community
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jump the SHARK?
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local CONTENT
IMAGE CREDIT: Shutterstock
local CONTENT
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location, location, LOCATION
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local RESOURCES
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include TEAMS
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30 in THIRTY
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strengthen the brand message, build relationships & encourage
LOYALTY
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reminders & REWARDSlocal rewards & REMINDERS
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TOOLS
7
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• Affinity is how much activity an individual has had with your page. How close is the relationship?
• Weight is how much an update, photo or video is shared, commented on, liked or clicked.
• Time Decay is the length of time the post has been online.
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Pixlr.com & Gimp.org
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Pinterest.com/source/______.___
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Slidely is the new Animoto
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Resources for Pinterest
highlight text to create images
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Resources for Pinterest
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Resources for Pinterest
©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
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social media BEST PRACTICESCharity Zierten
Facebook.com/SoEngaged
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