social media best practices property management and apartment marketing professionals

Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm

social media BEST PRACTICESCharity Zierten

Socially Engaged Marketing, NOAA and vendor sponsorsare not affiliated with or endorse the following publicly available social networking tools and resources.


AGENDA

• Best Practices Reminders• Content Creation & Curation• Free Tools• Reputation Management


99 benefits but “free” ain’t one of ‘em


Leverage Social Networking Platforms to:• Connect with residents• Increase visibility of your community online• Improve resident retention and referrals• Share important news with residents• Challenge your competition

the purpose of SOCIAL MEDIA


&goals

1

STRATEGY


name, address& phone

2

CONSISTENT


&phrases

3

KEY WORDS


consistency

4

CONTENT


withmarketing plan

5

INTEGRATE


6

IN THENEWS


things you may not KNOW


post hyper-local UPDATES


invite via EMAIL


facebook HASHTAG


changes to TWITTER


creation &curation

6

CONTENT


• It is hilarious!• It is incredible or

unbelievable.• It is deeply emotional.• It agrees with our

world view.• It makes us stop and

think.

reasons we SHARE


reasons we SHARE

• It isn’t covered by mainstreammedia (yet).

• It will make someone smile.• It is dramatic.• It is embarrassing.• It is provocative (but SFW).


educate, excite & AMAZE


you can share statistics…


& you can share the love

Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsmCopyright ©2012 Socially Engaged Marketing® All rights reserved.

consider a photo CONTEST


use multiple visual social networks


did you know that fans can reply with photo?


pet photo contests are still popular


how-to D-I-Y


entertain, humor & PERSONALITY

leased in 24 hours!


the pet perspective


inspire, motivate & ENCOURAGE


tap into the spirit of the community


jump the SHARK?


local CONTENT

IMAGE CREDIT: Shutterstock

local CONTENT


location, location, LOCATION


local RESOURCES


include TEAMS


30 in THIRTY


strengthen the brand message, build relationships & encourage

LOYALTY


reminders & REWARDSlocal rewards & REMINDERS


TOOLS

7


• Affinity is how much activity an individual has had with your page. How close is the relationship?

• Weight is how much an update, photo or video is shared, commented on, liked or clicked.

• Time Decay is the length of time the post has been online.


Pixlr.com & Gimp.org


Pinterest.com/source/______.___


Slidely is the new Animoto


Resources for Pinterest

highlight text to create images


social media BEST PRACTICESCharity Zierten

Facebook.com/SoEngaged

social media best practices property management and apartment marketing professionals

Marketing

competition copyright

comsoengaged copyright

social networking platforms

pinterest2012 appfolio

important news

resident retention

shutterstock image

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