social media basics for business

WWW.thinktankmedia.com.au

Why are you here?...

• Where are you at?• Basic? Intermediate? Or fully embracing social

media

Social Media – soak this up!...http://bit.ly/SMVideo

What we will nail…

• What is social media?• Why are businesses choosing to embrace it?• How can it benefit your business – lead gen,

brand awareness, nurturing existing clients, drive quality traffic to your website

• Popular social media tools – Facebook, Twitter, Blogging, Youtube

• See businesses running with this!

So…what is social media?

• Social is the way we chose to interact, connect and build relationships. Face behind the tools.

• Media are the platforms we chose to connect through- eg. Twitter and type of media – video, picture, text, audio.

• Social media is people having conversations online!

• It’s a shift in the way we communicate and it’s one of the hottest ways to market out there!

To nail social media….• Passion and patience• Customer driven• Real• Authentic• Transparent• Creative• Inclusive• Interactive• Listen• Provide quality content• Engage• Track and measure

• THEY DON’T CARE ABOUT YOUR AD, THEY CARE WHAT THEIR FRIENDS THINK AND WHAT’S IN IT FOR THEM

Have a strategy…

• Goals• Objectives• Measure and Track• Listen• Participate- inspire and influence• Engage• Create opportunities for people to feel like they have

ownership of the brand-Campaigns/Competitions• Create buzz• Always be honest and authentic – the people are the voice of

your brand!

Where do these conversations take place?...

• Blogs• Micro blogs – eg. twitter• Online chat rooms• Live stream• Forums• Social networks – eg.Facebook• Podcasts• Picture sites –eg. Flickr• Video sites – eg. Youtube• Social bookmarks• Plus a whole lot more!

So what’s in it for your business?

• To name a few:• Lead generation• Bringing quality traffic to your website• Building up a community/fanbase online – word

of mouth• Strengthening your brand online• Getting found easier Google/Bing/Yahoo –

organic search• Increase target market reach

Business Blog…

• Online journal• Assists to build connection/relationship/lead gen to

website/micro site • Fantastic for organic SEO (getting picked up naturally

as opposed to paying-Google loves fresh content! )• Builds internal business relationships-employees can

feel valued + connected• Builds external business relationships – Trust, value

and connection.

Example of a Blog…www.ourhomesweethomeblog.com.au

Twitter…

• To connect and build relationships with target market + other targeted people.

• To drive traffic to your website/blog/fanpage – distribution channel for links.

• To build your brand• To build a supportive community that trust

you!!!• Communication channel• Fantastic channel for comps/campaigns

Some twitter platforms…• Twitter – www.twitter.com• Tweetdeck – www.tweetdeck.com - download to computer• HootSuite – web application http://hootsuite.com//

Twitter demo

• On tweet deck

Facebook Fanpage

• Build community• Run campaigns/competitions• Viral sharing• Drive traffic to website/blog/micro site• Run events• Mini website for your business –

products/services

Facebook Fanpage

• At 25 fans you can get your own URL – eg. www.facebook.com/thinktankmedia.au

• Got to facebook.com/username to set this for profile and pages

Facebook-Small Biz using well…

• Caroline serviced apartments – part of overall communications strategy.

• Build brand and community base• Run competitions – raise awareness and reminder• Viral sharing – expanding exposure of brand quickly• Blog and website traffic divert• Building trust• Adding value to existing and potential clients• Listening/feedback platform-listen then implement• www.facebook.com/carolineservicedapartments

Caroline serviced apartments – Page…

YouTube…

• Video testimonials• Competition information and exposure• How to’s• Interviews with team/clients• Quirky catchy creative clips • Embed into blog/site for more exposure• Share on Social networking platforms-

eg.Facebook

Get creative with YouTube-Great exposure – www.youtube.com/user/sammutimer

Running out of time?

• Update all your social networks at once! • Use Ping.fm – www.ping.fm - Be productive• Only use when time poor – people want that

interaction…which is one of the strongest elements of a social media strategy!

How the platforms talk to one another!

Are people talking about your brand right now?

• Social Mention - http://socialmention.com• Google alerts – www.google.com/alerts

Soak this up!!! http://bit.ly/4nsvqi

And this…. http://bit.ly/a2xkP

• The T mobile dance – awesome campaign! Engaging, easy to share, creative and fun!

Connect with us further….

• Good ole trusty telephone: 1300 660 651• Email us: info@thinktankmedia.com.au• www.thinktankmedia.com.au• www.thinktankmedia.com.au/blog• www.twitter.com/sammutimer and

/thinktankmedia• www.facebook.com/thinktankmedia.au