social media basics for business
DESCRIPTION
A very basic intro for businesses looking to embrace social media in their communications/marketing strategy. The Why, the what and the how!TRANSCRIPT
WWW.thinktankmedia.com.au
Why are you here?...
• Where are you at?• Basic? Intermediate? Or fully embracing social
media
Social Media – soak this up!...http://bit.ly/SMVideo
What we will nail…
• What is social media?• Why are businesses choosing to embrace it?• How can it benefit your business – lead gen,
brand awareness, nurturing existing clients, drive quality traffic to your website
• Popular social media tools – Facebook, Twitter, Blogging, Youtube
• See businesses running with this!
So…what is social media?
• Social is the way we chose to interact, connect and build relationships. Face behind the tools.
• Media are the platforms we chose to connect through- eg. Twitter and type of media – video, picture, text, audio.
• Social media is people having conversations online!
• It’s a shift in the way we communicate and it’s one of the hottest ways to market out there!
To nail social media….• Passion and patience• Customer driven• Real• Authentic• Transparent• Creative• Inclusive• Interactive• Listen• Provide quality content• Engage• Track and measure
• THEY DON’T CARE ABOUT YOUR AD, THEY CARE WHAT THEIR FRIENDS THINK AND WHAT’S IN IT FOR THEM
Have a strategy…
• Goals• Objectives• Measure and Track• Listen• Participate- inspire and influence• Engage• Create opportunities for people to feel like they have
ownership of the brand-Campaigns/Competitions• Create buzz• Always be honest and authentic – the people are the voice of
your brand!
Where do these conversations take place?...
• Blogs• Micro blogs – eg. twitter• Online chat rooms• Live stream• Forums• Social networks – eg.Facebook• Podcasts• Picture sites –eg. Flickr• Video sites – eg. Youtube• Social bookmarks• Plus a whole lot more!
So what’s in it for your business?
• To name a few:• Lead generation• Bringing quality traffic to your website• Building up a community/fanbase online – word
of mouth• Strengthening your brand online• Getting found easier Google/Bing/Yahoo –
organic search• Increase target market reach
Business Blog…
• Online journal• Assists to build connection/relationship/lead gen to
website/micro site • Fantastic for organic SEO (getting picked up naturally
as opposed to paying-Google loves fresh content! )• Builds internal business relationships-employees can
feel valued + connected• Builds external business relationships – Trust, value
and connection.
Example of a Blog…www.ourhomesweethomeblog.com.au
Twitter…
• To connect and build relationships with target market + other targeted people.
• To drive traffic to your website/blog/fanpage – distribution channel for links.
• To build your brand• To build a supportive community that trust
you!!!• Communication channel• Fantastic channel for comps/campaigns
Some twitter platforms…• Twitter – www.twitter.com• Tweetdeck – www.tweetdeck.com - download to computer• HootSuite – web application http://hootsuite.com//
Twitter demo
• On tweet deck
Facebook Fanpage
• Build community• Run campaigns/competitions• Viral sharing• Drive traffic to website/blog/micro site• Run events• Mini website for your business –
products/services
Facebook Fanpage
• At 25 fans you can get your own URL – eg. www.facebook.com/thinktankmedia.au
• Got to facebook.com/username to set this for profile and pages
Facebook-Small Biz using well…
• Caroline serviced apartments – part of overall communications strategy.
• Build brand and community base• Run competitions – raise awareness and reminder• Viral sharing – expanding exposure of brand quickly• Blog and website traffic divert• Building trust• Adding value to existing and potential clients• Listening/feedback platform-listen then implement• www.facebook.com/carolineservicedapartments
Caroline serviced apartments – Page…
YouTube…
• Video testimonials• Competition information and exposure• How to’s• Interviews with team/clients• Quirky catchy creative clips • Embed into blog/site for more exposure• Share on Social networking platforms-
eg.Facebook
Get creative with YouTube-Great exposure – www.youtube.com/user/sammutimer
Running out of time?
• Update all your social networks at once! • Use Ping.fm – www.ping.fm - Be productive• Only use when time poor – people want that
interaction…which is one of the strongest elements of a social media strategy!
How the platforms talk to one another!
Are people talking about your brand right now?
• Social Mention - http://socialmention.com• Google alerts – www.google.com/alerts
Soak this up!!! http://bit.ly/4nsvqi
And this…. http://bit.ly/a2xkP
• The T mobile dance – awesome campaign! Engaging, easy to share, creative and fun!
Connect with us further….
• Good ole trusty telephone: 1300 660 651• Email us: [email protected]• www.thinktankmedia.com.au• www.thinktankmedia.com.au/blog• www.twitter.com/sammutimer and
/thinktankmedia• www.facebook.com/thinktankmedia.au