social media and reputation management
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Social Media and Reputation Management
Social Media is…Marketing and networking rolled in to one!
About building
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70% of Hiring professionals rejected candidates due to:
• Concerns about the candidate’s lifestyle
• Inappropriate comments and text written by the candidate
• Unsuitable photos, videos, and information
http://www.microsoft.com/privacy/dpd/research.aspx 2010 © Career Sherpa www.careersherpa.net @careersherpa
Where Are Hiring Professionals Looking?
http://www.microsoft.com/privacy/dpd/research.aspx 2010 © Career Sherpa www.careersherpa.net @careersherpa
The Good News…
86% of hiring
professionals said candidates with a good online reputation can positively influence
their application.
2010 © Career Sherpa www.careersherpa.net @careersherpa
Monitor “You”
Can you be found?– (use “your name”)
What comes up?– Start fixing today by
pushing “right” content
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Me on the Web
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What does she have you don’t?
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Key Words
Wordle.net
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Increase Your Digital Footprint• Google profile• LinkedIn profile
• Slideshare, Box.net, Tweets, videos
• Personal website or blog• Comment on blogs,
LinkedIn groups, Q&A• Photo sharing• Quora• Social Profiles• Visual CV
2010 © Career Sherpa www.careersherpa.net @careersherpa
Fixing and Building Your Online Reputation
• Vizibility.com• Buy your domain today• Create content, get published• Slideshare• Twitter• Facebook• Plaxo, Spokeo, Jigsaw, Spoke, Zoominfo• Link to profiles and sites (Namechk.com)• Create videos
2010 © Career Sherpa www.careersherpa.net @careersherpa
Benefits For Individuals• Control your search results and avoid
mistaken identity• Make a strong impression and validate your
background• Improve your personal SEO
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Cool Apps on LinkedIn
• Presentations/documents
• Resume/Samples of work
• Sharing content
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• Lock it down, but not too far. Let your work experience show and relevant interests
• Consider using Branchout to connect your personal and professional network
2010 © Career Sherpa www.careersherpa.net @careersherpa
Create Content
Micro blogging sites Easier to set up and maintain
Most popular blogging platforms (free versions or subscription)
2010 © Career Sherpa www.careersherpa.net @careersherpa
Not Ready for This?
• Comment on blogs of industry experts• Offer to write a guest post• Write a book review on Amazon
Where can you find blogs?• Technorati, AllTop, SmartBrief, Google Blog
Search
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Do you have these?
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2010 © Career Sherpa www.careersherpa.net @careersherpa
Top 3 Things to Remember
1. Use the same name/messaging/key words/head shot across all tools
2. Be authentic but not too authentic3. Chose your “home base”
– If LinkedIn, link other accounts/profiles to your account
2010 © Career Sherpa www.careersherpa.net @careersherpa
Holy Cow! How Much Time Does this Take?
30 minutes each day• Fast wins first
– On LinkedIn, use Q&A or post discussions or share news with industry groups
– Write a book review on Amazon– Comment on one blog post– Twitter: Share (Tweet or ReTweet) interesting
industry news, find 10 new people to follow
2010 © Career Sherpa www.careersherpa.net @careersherpa
ResourcesBooks: Social Networking for Career Success, by Miriam Salpeter
Career Distinction, by William Arruda and Kirsten Dixson
Personal Branding Websites:• Brand-Yourself.com• Buzz2bucks• Executive Career Brand• Personal Branding 101• Personal Branding Blog• William Arruda’s The Personal Branding Blog
NewNew
2010 © Career Sherpa www.careersherpa.net @careersherpa
2010 © Career Sherpa www.careersherpa.net @careersherpa
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