social media and reputation management

Social Media and Reputation Management

Social Media is…Marketing and networking rolled in to one!

About building

2011 © Career Sherpa www.careersherpa.net @careersherpa

70% of Hiring professionals rejected candidates due to:

• Concerns about the candidate’s lifestyle

• Inappropriate comments and text written by the candidate

• Unsuitable photos, videos, and information

http://www.microsoft.com/privacy/dpd/research.aspx 2010 © Career Sherpa www.careersherpa.net @careersherpa

Where Are Hiring Professionals Looking?

http://www.microsoft.com/privacy/dpd/research.aspx 2010 © Career Sherpa www.careersherpa.net @careersherpa

The Good News…

86% of hiring

professionals said candidates with a good online reputation can positively influence

their application.


Monitor “You”

Can you be found?– (use “your name”)

What comes up?– Start fixing today by

pushing “right” content


Me on the Web

What does she have you don’t?


Key Words

Wordle.net


Increase Your Digital Footprint• Google profile• LinkedIn profile

• Slideshare, Box.net, Tweets, videos

• Personal website or blog• Comment on blogs,

LinkedIn groups, Q&A• Photo sharing• Quora• Social Profiles• Visual CV


Fixing and Building Your Online Reputation

• Vizibility.com• Buy your domain today• Create content, get published• Slideshare• Twitter• Facebook• Plaxo, Spokeo, Jigsaw, Spoke, Zoominfo• Link to profiles and sites (Namechk.com)• Create videos


Benefits For Individuals• Control your search results and avoid

mistaken identity• Make a strong impression and validate your

background• Improve your personal SEO


Cool Apps on LinkedIn

• Presentations/documents

• Resume/Samples of work

• Sharing content


• Lock it down, but not too far. Let your work experience show and relevant interests

• Consider using Branchout to connect your personal and professional network


Create Content

Micro blogging sites Easier to set up and maintain

Most popular blogging platforms (free versions or subscription)


Not Ready for This?

• Comment on blogs of industry experts• Offer to write a guest post• Write a book review on Amazon

Where can you find blogs?• Technorati, AllTop, SmartBrief, Google Blog

Search


Do you have these?


Top 3 Things to Remember

1. Use the same name/messaging/key words/head shot across all tools

2. Be authentic but not too authentic3. Chose your “home base”

– If LinkedIn, link other accounts/profiles to your account


Holy Cow! How Much Time Does this Take?

30 minutes each day• Fast wins first

– On LinkedIn, use Q&A or post discussions or share news with industry groups

– Write a book review on Amazon– Comment on one blog post– Twitter: Share (Tweet or ReTweet) interesting

industry news, find 10 new people to follow


ResourcesBooks: Social Networking for Career Success, by Miriam Salpeter

Career Distinction, by William Arruda and Kirsten Dixson

Personal Branding Websites:• Brand-Yourself.com• Buzz2bucks• Executive Career Brand• Personal Branding 101• Personal Branding Blog• William Arruda’s The Personal Branding Blog

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