social media and innovation
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Social Media & InnovationNovember 9, 2016
@evolvelawnow@StubbsAlderton
#EvolveLawLive
@ShannonRyan@Allen_Rodrigu
ez@MichaeleChas
in>>ACTION:
@Lexicata@DoxlyApp@one_400
@Foxwordy@MonicaZent
@nonlinearENT
Wifi Pw:
@HeidiHubbeling
@maryjuetten@traklight
@Haley_Altman
It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.
-Charles Darwin
Find out more at www.evolvelawnow.com
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What is Evolve Law?
Social Media• No solicitation: “I noticed your post about an
accident, you should call me.”• No misleading information• Watch out for UPL, your followers can be anywhere• Include disclaimers
5Copyright 2016 ONE400
6
L / UpM * (LpD*30) * (Cl/L) * CR * ACV 5,493 / 18 * (.23*30) * (.6 / 5,493) * 0.06 * $3000305.2 * 6.9 * 0.0001 * 0.06 * $3000 = $37.90
Average Value of a Facebook like: $37.90
Total Likes (L) = 5,493Unlikes per Month (UpM) = 18Average Clicks (Cl) = .6Website Conversion Rate (CR) = 0.06 Average Conversion Value (ACV) = $3000Likes per Day (LpD) = .23
What is the value of a FB like?
Copyright 2016 ONE400
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What is the ROI for social media?
Copyright 2016 ONE400
8
Important takeaways for using social media to build your firm or startup• Use the appropriate
channels for your audience
• Use original content more than not
• It’s okay to show some personality
• Engage with others• Measure your ROI
Copyright 2016 ONE400
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